The online marketplace is becoming increasingly competitive every single day. Whether you’re a brick-and-mortar looking to expand your business in the online space, or a dropshipping business, here are some tried and tested strategies that can help you exponentially increase your sales online.

25 Marketing Tactics To Boost Your Sales Online

Here we go. Let’s take a bird’s eye view of marketing tactics to boost sales using internet channels.

Optimised Website For SEO

The first step is to optimise your website for SEO so that it shows on the search engine result pages (SERPs). Not only is it an effective way to generate traffic organically, if your website appears on the front page of Google or any other search engine, chances of people clicking on your link and considering you an authority also increases.

This generates trust in your potential buyer before they even open your website.

Social Proof

Humans are social animals with a strong tribal instinct and one of the best ways to persuade people into buying from you is to provide social proof. This is done with the help of testimonials, reviews and now UGC or user generated content.

Think of it this way, if you ever want to order something for yourself from an online store, who will you trust more? The product that has got reviews or the product without any all.

Social Media for Content Marketing

Having a social media account helps you reach a wider audience as they have tons of followers and several people use these websites to search for products online.

This is why having a solid content marketing strategy in place can help you multiply your sales. In fact, a lot of small businesses solely depend on organic traffic via social media websites to support them initially.

Influencer Marketing

Using social media influencers is a great way to broadcast your product to a wide audience and provide social proof.

This is why multinational companies such as Coca Cola or Pepsi have been traditionally using footballers, cricketers, singers etc. to promote their products.

Paid Advertisement Including Facebook, Instagram and Google ads

While generating traffic organically can be time consuming and dependent on the platform’s algorithms, one of the quickest methods to reach more people is through paid ads on social media websites and Google.

More audience means more leads and as long as your sales copy is on point, it can easily convert them into paying clients.

Authenticity and Honesty

Always walk the talk. The market sophistication levels are super high and people can identify false, flashy gimmicks from miles away. This is why it is essential to not create false hype in your copy. 

Be authentic and honest in providing information about your product. Even if sales go up initially because of the hype, people will get to know where your product really stands and if it does not deliver what you have promised, nobody will buy from you again. Reputation matters in the online space.

Direct Response Principles for Effective Copy

A good copy is essential for boosting your sales. It should include handling any objections your potential clients may have while explaining why people need your product and what makes it better from the other options available in the market.

A good product description focusing on benefits over features always trumps generic, boring descriptions.

A/B Testing to Maximise Results

Always split tests to optimise your sales funnel. This includes testing captions, price points, calls-to-action, opt-ins, upsells, downsells, packages and promotions.

See what attracts your customer best and then double down on it.

Optimised Website For Mobile Phone Users

This one should be obvious but for some reasons, a large number of companies do not optimise their website for mobile phone users which greatly compromises the number of sales they could have made otherwise.

Provide user friendly interface, quick upload time and have a sales representative present to answer any queries that the user may have.

A lot of companies now not only use chatbots for this purpose, but also focus on training them to make the interaction as human as possible.

Consistent Brand Image Across All Touch Points

Have you ever seen an attractive ad but when you clicked on the link, the website seemed to be completely off and irrelevant? This is exactly what you need to avoid.

Whether it’s your social media presence, website, ad or emails, your brand tone and voice needs to remain the same in order to build trust with your audience.

Voice of Customer

One of the best ways to build rapport with your target audience is to copy the way they talk. 

Using the same words and phrases as your target audience resonates with them, making them choose you over your competitors.

Decoy Pricing

Decoy pricing or price tiering is another way to push your audience towards purchasing the product or package you want them to buy most.

This is done by introducing a higher priced product in the list.

Studies have shown that when given a choice of selecting from cheap or expensive items, people usually go for choosing mid-ranged products.

Customer Experience

Enhancing customer experience can be one of the most deciding factors why people prefer your ecommerce store over others. 

This can be done by improving customer services, having a user friendly website, easy return policy, 24×7 sales representative, either human or chatbot, available etc.

Multiple Payment Options

Not everyone has a Visa card or Mastercard. Making different payment options available increases the chances of making sure that the customers buy from you before they have a chance to change their minds.

Having payment plans in place can also help if the products are mid to high ticket.

Engaging With Clients On Social Media

Engaging with potential or previous clients online on your social media posts makes them feel heard and seen and improves their overall positive experience with your business, ultimately leading to repeat buys and more sales.

Analytics Analysis

Always pay attention to data and see what helps you best. Use analytic tools to see where you get maximum conversions or where you lose your traffic and then adjust accordingly.

For example, perhaps you are getting good click through rates on your emails or ads but are not getting any sales. You need to see if you lose your potential customers on the landing page or the check out page and optimise your sales funnel accordingly.

Opt-Ins

Opt-ins can be a great tool to collect data of your potential audience and also helps in retargeting clients that showed interest in your products but did not buy from your ecommerce store.

Email Marketing

Email marketing is one of the best cost effective ways to sell your offers online, promote new products or retarget potential clients. All you need is an email list from the opt-ins or you can buy these lists and are good to go. No expensive ads required.

Buyer Personas

One of the best ways to get more clients to buy from you, is by studying the customers you already have.

Study data to create buyer personas and try to target other people similar to your existing clients because they have the highest chances of buying your products.

Urgency

This is a part of a good copy and helps boost your sales online by giving the customers a reason to buy from you right now instead of later.

Psychology says that the more time people have to think about it, the least likely they are to take any action.

Having real urgency can help increase your sales as the clients know that your offer is for a limited time only and once the opportunity is gone, it is least likely to come back again, thus motivating them to buy on the spot.

Risk Aversion

Human beings do not like to take risks. Most of us have simply been wired this way since the caveman days.

One of the best ways to reduce this risk for your potential customers is to offer a money-back guarantee for your products.

Abandoned Cart Sequences

Have abandoned cart email sequences in place for those who shopped through your online store but did not buy.

You can offer them discounts, or handle their objections or create urgency to persuade them into buying from your ecommerce store.

Special discounts, promotions and packages

Have relevant discounts, promotions or packages in place and offer cross-sells, upsells or downsells to customers in order to maximise your sales and increase your profits.

For example, a person buying shampoo can be offered a hair conditioner at a discounted price or as a hair care package complete with a hair oil.

Professional Photos Of Products

Always get the photos of your products done professionally or use apps that help take classy and professional looking photos.
Professional looking photos always help set you apart from other businesses and build your authority leading to more trust and more sales.

Limited Choices

Surprisingly, research suggests that offering fewer choices helps more in increasing sales online as compared to overwhelming potential clients with a huge pool of offers.

Overwhelmed customers tend to delay buying and often leave without buying anything.

Conclusion

Running an online business is a difficult task but these are some proven ways that can increase online sales and have been advocated by most successful entrepreneurs in the online world.

Frequently Asked Questions

Blogging isn’t easy. Those who do it as a business and those who do it as a hobby may have different ulterior motives, but their ladder to success contains the same steps. Whether you hire somebody to write a blog for your website or do the energy-consuming thinking and typing on your own, you’ve invested something in yourself. And that, my friends, deserves to be seen by the public.

Let’s walk through 7 easy steps on how to popularize your blog so it gets the traffic it deserves. If done right and given the time it needs, you may even be able to monetize your work. So, it’s a win-win situation!

Make sure your blog is worthy of promoting

In order to popularize your blog, the first step is to make it internet-worthy. It needs to emit the aura of attraction that compels people to give it a read. That’s what’ll decide if your content deserves the promotion you’re giving it. 

Your blog must be engaging. If your writing is creating a spell around reader, your content is worthy. Don’t worry I have strategies how you can bind your readers around you. Here is an article on writing an eye catchy content.

For that, there are a few simple strategies one can adopt, creating a website audit being one of them. In addition to that, your website and web hosting plan plays an important role here, so make sure it’s enough to handle the increasing traffic.

The first thing to pay attention to is the content of your article. Long gone are the times when keyword stuffing and AI tools could help rank a lousy blog with no spark. Sure, even now, that may help you rank an article or two at the start of your blogging career, but soon enough, Google is going to come back right at you with your writing pieces on the tip of a baseball bat. Engaging content not only drags traffic, it keeps it constant.

Pay attention to SEO

In this step, you have to think of yourself as a reader rather than a blogger. If you were the audience currently on Google, what would your search query be for a specific blog to pop up? Knowing what your audience wants to read and writing exactly that sincerely for them is an important part of making your content viral.

Another important factor in SEO is a compelling meta description. Briefly and efficiently describe what your post intends to portray in words that will persuade the reader to click on and read your post. Lastly, don’t forget to include the search query in the URL and title tag of your web post.

Research your audience

This may be closely related to the content being written, optimized, published and shared on different social media. This is where keyword research and something bloggers call ‘stick to the blog’ comes in. Make sure you’re writing about something people actually want to read.

For instance, tech gadgets are quite popular these days and people search the internet to get a know-how of these gadgets before actually buying them. Just make sure one of the articles they read is yours!

Another thing to keep in mind is the mind map of your post. Bloggers tend to deviate from their actual topic while creating their content. For example, this post is solely to construct ideas of how to popularize and increase reach to your blog. If I steer off in a direction that’ll attempt to teach you the basics of a blog, I am bound to lose your interest as fast as I get it, if not faster.

Social Media Marketing

Social media has become an undeniable tool in the world of blogging. With new platforms emerging from time to time, articles, web posts and other text based content can be shared anywhere and everywhere. And what’s the best thing about social media marketing? It’s totally free!

However, just copy-pasting your post link and sharing it with everyone on your list isn’t gonna do the trick. You are gonna have to spend a few minutes coming up with curated content to efficiently describe your blog before sharing it to digital media.

Not many readers enjoy having to open a blog just to know what it’s about. Believe me, the few minutes spent writing a curated description help you get the clicks you need. 

Email Marketing

Apart from social media platforms such as Facebook, Twitter, or Instagram, promoting your work through emails also proves helpful. Even though it is the least used, believed and time proven method for creating a community of your blog. Email newsletter works better than you think. 

In fact, a lot of awareness is spread through email marketing especially if your blog contains the right content for the right person. All you have to do is find that person and then email them!

Engage with the audience

An audience is attracted to those who put in an effort for them. And by putting in an effort, I mean interacting with them. Replying to every comment made on your blog post not only thrills the audience but also gives you a chance to see what is going on in their mind. 

Pay attention to the comments made by your audience as some may even contain a few shortcomings they noticed in your post that you may work on in your future articles. Despite what people believe about bloggers losing their value by being so direct with their audience, interacting with them one on one brings much positive traffic.

That being said, there is no bound for a blogger to comment on another influencer’s web post. This actually proves as a good strategy. Having another influencer comment on your post as you did theirs might bring in more clicks than ever before.

Advertise your blog 

Even though there are many ways to popularize your blog in ways that are free, you might want to spend a few bucks to gain instant traffic. One of the fastest ways to get your blog on the SERP is through PPC campaigns. 

For this strategy, there are several advertising methods that will get you the clicks you are looking for:

• Google Ads: Specific keywords relating to your niche will cause the link to your articles, posts and websites to pop up on Google and YouTube the minute they are entered in the search bar.
• Facebook and Twitter Ads: These platforms allow you to use locations, interests, and demographics to target specific audiences that will help reach those who are already willing to read it, and raise curiosity to those who have just learned about it.

Conclusion

Popularizing a blog and building a community around it takes just as much time and effort as creating it. Using these methods the right way and by taking help from a few powerful tools will give your content an extra boost. Now that you are aware of the strategies to adopt, don’t be afraid to start from scratch. Take one step at a time and be patient by trusting the process.

In the vast realm of affiliate marketing, where websites seem to dominate the landscape, there’s a hidden gem waiting to be explored – Pinterest. Yes, you read that right. You can embark on a successful affiliate marketing journey without the need for a website.

In this comprehensive guide, we will unravel the secrets of affiliate marketing, step by step. We will also help you to harness the power of this visually engaging platform to earn commissions and boost your online income.

Understanding Pinterest’s Potential for Affiliate Marketing

Before we dive into the nitty-gritty details, let’s explore why Pinterest is an excellent platform for affiliate marketing, even without a website. It is a visual search engine with over 450 million monthly users, making it a treasure trove of opportunities to connect with potential customers.

Choosing the Right Affiliate Programs

Your journey begins with selecting the right affiliate programs to promote your content. Consider products or services that align with your niche and passion, ensuring you can create engaging and authentic content around them.

Setting Up Your Pinterest Business Account

To get started, you’ll need a Business account. This step is crucial, as it provides access to valuable analytics and advertising features that can help you optimize your affiliate marketing strategy.

Crafting Captivating Pinterest Boards

Pinterest revolves around boards, which are essentially collections of pins centered on specific themes or topics. Create boards that resonate with your chosen niche and target audience.

Compelling Pin Creation

The heart of marketing lies in creating compelling pins. These pins should be attention-grabbing, informative, and, most importantly, optimized for conversions. Use eye-catching images and add keyword-rich descriptions.

Implementing SEO Strategies

Speaking of keywords, implementing SEO strategies on Pinterest is essential. Ensure your pins, board descriptions, and profile are all optimized for relevant keywords to boost discoverability.

Leveraging Rich Pins

Rich Pins provide additional information directly on the pin, making them more appealing to users. Depending on your affiliate programs, you can use product, article, or recipe Rich Pins to enhance your content.

Creating Engaging Content

Consistency is key to success. Regularly update your boards with fresh, engaging content. Utilize a mix of product pins, blog post pins, and inspirational pins to keep your audience engaged.

Pinning Strategically

Timing is crucial on Pinterest. Pinning at the right times when your target audience is most active can significantly improve your visibility and engagement rates.

Tracking Performance and Adjusting

One of the beauties of the Business account is the access to analytics. Regularly monitor your pins’ performance, track conversions, and adjust your strategy accordingly.

Conclusion

In a nutshell, Pinterest affiliate marketing without a website is not only possible but can be incredibly rewarding. 

By understanding Pinterest’s potential, selecting the right affiliate programs, and following the steps outlined in this guide, you can create a successful affiliate marketing strategy that harnesses the visual power of Pinterest. 

Remember, consistency, creativity, and optimization are the keys to your success in the world of Pinterest affiliate marketing. Start pinning and earning today!

LSI stands for Latent Semantic Indexing. Another related term for LSI is Latent Semantic Analysis (LSA). It is a mathematical computational Natural Language Program (NLP) designed to get various related terms of the main keyword for the searched piece of content. 

Latent Semantic Indexing are words and phrase which are related and secondary to the main keywords and search queries. Search engines get a clue from these keywords that this blog is to be ranked for a particular search query. Latent semantic words and phrases are used by Online Search Engines to understand the concept and context of content on a webpage. 

Example: Now, we try to understand this term with this example. Let’s say your searched keyword is ‘Skincare’. The related keywords that pop up in the drop-down list in search engines would be skin, beauty, glow, natural products, etc. These related keywords appearing after entering the main query on a search bar are called LSI (Latent Semantic Indexing) keywords.

Related terminologies

There are multiple terminologies closely linked to Latent Semantic Indexing which can be confusing for beginners when they start learning SEO. Let’s clear each one. 

Many people confuse LSI with synonyms. Although they are closed terms, they do not have the exact meaning. Synonyms are words with similar meanings; however, latent semantic words give an understanding of the context. For instance, a synonym for happiness would be joy, whereas pleasure, happy life and friends are latent semantic indexing words.

Long tail keywords are the long form of the main keyword. It might be any phrase or word that adds value, context, and depth, and also complies with the reader’s intent.  This long tail keyword gives a clear and in-depth picture of the content written 

Fat-headed keywords are general terminologies that help to bring traffic to the site. 

Advantages of LSI keywords

SEO experts highly recommend adding related and secondary phrases to a blog. They greatly increase search impressions, clicks and traffic. Here, I am briefly explaining the benefits of using these amazing keywords. 

Improved content ranking

Latent semantic words help to increase the relevance of content with various keywords. Different search queries have different parameters of ranking difficulty, competition and search volume. Mostly, a website gets more traffic from related keywords rather than from the main query. 

Diverse keyword usage

The use of multiple keywords that match the context of the content helps to attain SEO-optimized content. Use of mix-match of secondary keywords brings search impressions to your blog. They also suggest search engines to rank a website on different search queries.

User experience enhancement

People tend to understand certain issues when they are taught using examples and different scenarios. Therefore, it is better to use relevant phrases and optimize long-tail keywords that match the essence of the content. 

Transforming SEO using LSI

Search engines use latent semantic indexing  as a tool to understand the context of online content. Their web crawler scans the whole website, gathers web pages and sends them back to the data centers of search engines. Later on, advanced algorithms analyze keywords. So, search engines can suggest these pages for different queries. 

Crawling and indexing mechanisms of search engines help users accurately find articles related to their respective queries. Therefore, bloggers should use related words and phrases wisely to get more traffic.

A blogger or website owner requests Google to index web pages and blogs. Search Console is Google’s service for this purpose. Search Console provides insights into indexing, website technical issues, search queries, impressions of different keywords etc. Performance reports of the console usually suggest new keywords and in fact these keywords are LSI.

In the past, web content consisted of multiple keywords that resulted in idle content. Therefore, search engines’ algorithms rely on semantic indexing to effectively assess web content. Well-known Search Engine GOOGLE gave proven results that Latent Semantic words can effectively help to rank a web page on the search engine result page (SERP).  

In addition to LSI, Google also looks for other words and phrases which explain more details of the topic. For instance, if the article is about nature, commonly used keywords would be greenery, animals, humans, etc. But if there are clear and diverse words such as habitat, environment, creature, etc., it would easily grasp search engines’ attention to rank it for different keywords. These semantically latent keywords serve as a final touch to the writing canvas and make the content comprehensive. 

There are multiple ways in which Google uses advance algorithms like LSI Variation, Rank Brain for contextual understanding, and semantic search. Therefore, it is important to use high-context words and incorporate these words when writing SEO optimized content.

Best tools to find LSI

There are many tools that can easily find high-quality related and secondary words, queries and phrases. They can be incorporated into your SEO blogs to get organic traffic and SERP ranking. 

Multiple paid and free tools are available to find out high quality contextual words, phrase and search queries. In turn, these expressions can aid in devising a better SEO strategy for ranking blogs, articles, or web pages. Following is a list of paid and free LSI tools.

Sr. No.	Paid Tools	Free Tools
1	SEMrush	Google’s Search Suggestions:
2	Ahrefs	Keyword Shitter
3	MozPro	LSI Graph
4	SPYFu	Ubersuggest (free for the US market)
5	KYFinder	Answer the Public
6	LongTailPro	Keywordtool.io
7	CognitiveSEO	Wordstream free keyword tool
8	Serpstat	LSI keyword generator by SEO review tools
9	KeywordTool.io.pro	Soovle
10	BrightEdge	Keyword surfer
11	RavenYools	Google Trends
12	Marketmuse	Google related articles
13	SeroWorx	–
14	Keyword Discovery	–
15	AccRanker	–

Simple steps for using LSI in BLOG Writing

Now, I am discussing the simple steps to incorporate related words into a blog to boost SERP ranking. 

1. Initialize the blog writing with thorough research of the main keyword.
2. After selecting the title/main heading of the content, start looking for relevant keywords. Here, LSI tools will play a significant role in assisting which keyword/phrase should be incorporated into the blog to get maximum organic traffic to the web content. 
3. Use either paid or free LSI tools such as Google Keyword Planner or SEMrush, etc.
4. Master these tools to get maximum benefits of these tools that would aid in ranking the content on SERP. 
5. After this, jump into the writing step and use high-quality researched information with relevant LSI phrases that have been searched before. 
6. Remember, don’t overdo LSI keywords. It will negatively affect the content. Also, don’t force relevant keywords to be fitted into the content. Instead, write comprehensive, reader-friendly blog posts. 
7. Use LSI keywords in the headings and subheadings of the content. Try to embed LSI keywords in the initial 50% of the blog.  This will not only improve SERP ranking but also enhance the readability of the content. 
8. Add external or internal links to the website using LSI phrases. 
9. Add visuals and they make the content attention-grabbing. 
10. Last but not least, proofread, edit, and then publish it with regular monitoring of the content. It can be done through various tools such as Google Analytics.
    

Conclusion

LSI plays a significant role when it comes to SEO content writing. It helps Search Engines to understand the context of the content, however it is not solely responsible for ranking. Additionally, blogger should write an engaging blog and afterwards promote it.

The use of high-quality, researched, and comprehensive information with the balanced use of LSI keywords helps the SERP to rank content at better position in search results. Strategic use of Latent Semantic Analysis tools is an on-page SEO skill that helps to get genuine traffic to websites. That’s the whole story of Latent Semantic Indexing keywords.

Writing an engaging blog is a tool of marketing strategy to reach potential clients and drive online traffic to  websites. Written content provides deep insights into different products, services and ideas. 

A blog is informative content that gives detailed information about a certain topic. And they are written in both formal and conversational styles. Primarily, they are text-based content. 

In order to get leads, it is important to rank on a SERP which is a search engine result page. SEO optimized blogs rank easily. But if the web articles are not engaging, the website will lose traffic. In turn it will increase the bounce rate.  

Search engines like Google and Bing consider many factors for ranking articles. Such factors include the originality of content, the writer’s tone, language flow, keywords optimization, website speed, user friendly website etc. 

In this article, I will discuss how to write an engaging writing piece. I have amazing tips for you. So stay with me. Let’s start. 

Blog: An important tool in the Digital Era

In this technology era, brands and companies have to ensure their presence in the top 3 positions of search results. Because users normally click on top searches and they ignore the links below on the result page. 

Now, we have AI-based chatbots like ChatGPT to get information on any product, service or idea. Brands have digital influencers and media to market their products on YouTube, Instagram, Facebook, Tik Tok and Pinterest. 

In spite of the above facts, blogs are equally important. Bloggers publish 7 million posts on a daily basis. These posts share 77% of the total traffic. 3 users out of 5 often read reviews and comparisons before making a buying decision. (Source: First Site Guide) 

Manufacturers buy ad space from bloggers to market their products and they also sponsor the latest posts. Therefore, you might have seen ads from Nike and Adidas on blogging websites in the niche of sport, leather items and textiles. 

Here are the reasons why brands are using the potential of online articles:

• It helps brands to rank higher in Search Engines.
• Better ranking generates traffic on a website which can later become leads.
• Reviews divert readers to the web store or ecommerce store. 
• Well written articles answer the queries of clients about a certain issue, product or service.

Ask yourself before giving words to your ideas

Before writing an amazing blog, it is crucial to logically plan your strategy to get the desired results. You can achieve your goals by answering the following questions.

• Why am I writing this blog? (Aim of writing)
• For whom am I writing? (Who is the target audience?)
• What problems are addressed by this blog? (Outcome of blog writing)
• How can I make this blog engaging and captivating?
• How will this blog impact the reader’s life?

Here We Go – Write an engaging blog

Now, you have properly designed a strategy, start writing your blog as per the coming paragraphs.

Fine tune your writing style

Writing style can be either formal or informal depending on the niche and target audience. At a minimum, high earning websites have the following attributes in their articles.

1. A table of contents. 
2. Proper headings and subheadings. 
3. Short paragraphs.
4. Bullet points.
5. Balance between active and passive voices.
6. Idioms, phrases and proverbs.
7. External and internal links.
8. Relevant data and stats.
9. Attractive visuals like images and videos.
10. Use connecting words like so, hence, therefore, because, but, however, in spite of, on the spot, at least, at a minimum, on the go, furthermore, moving towards the end etc.

Remember: It does not matter which writing style you adopt. Your content should have the above attributes. So, the user can navigate your content easily and understand your point. Keep your content organized.

Go with storytelling

Storytelling is the best way to address the audience. Books, magazines, news columns and folks are written examples of storytelling. These writing pieces have suspense and improvisation in the narration. So, include a flow of story in your articles.

Start with a catchy headline

It’s really important to write a captivating headline i.e., the main heading of your content to engage readers. Because headlines appear on the search results page. Catchy and unique headlines get more clicks.

Therefore, use powerful words in your headlines. Examples are:

1. Unveiling
2. Key features explored
3. Sleek design 
4. Cutting edge 
5. Transforming 
6. Empowering
7. Revealing
8. Unlocking
9. Top, best, amazing, astonishing
10. Top notch
11. Benefits of using 
12. How to
13. The perfect
14. A complete guide
15. Who is
16. Trends 
17. Be aware
18. Emerging
19. Simple steps
20. Summary
21. Future
22. Coming soon

The above list is ongoing. You may find further ideas about words and phrases on other websites. Never forget to use numbers and years in your headlines.  

Go with an engaging introduction

Netizens usually read headlines, introduction, table of contents and conclusion to skim the whole writing piece. So, all these attributes must have enough strength to keep your readers on your article. 

Therefore, try to write an interesting introduction to your blog topic. An interesting introduction contains:

1. A quick overview
2. Engaging questions
3. Interesting facts
4. Start of the story

Write well-researched content

Write a high-quality and an authentic content to build audience trust. Well-researched articles get backlinks easily. Let’s say if you are writing a commentary on a cricket match, you can embed video of match highlights. 

The following factors add authenticity to an article:

1. Relevant stats
2. Source of your content
3. Images, screenshots and videos

Maintain a consistent tone 

It is really important to stay on track and consistent with your tone while converting your ideas into articles. Otherwise, an inconsistent tone can frustrate your readers. So, keep your writing pieces organized and fluent.

Add visuals

A blog is made attractive by adding visuals. It is a great source of client engagement. Visuals might be videos, images and infographics. Images have alt text which contributes greatly to SEO. And search engines also love text-based content with a mix-match of text and visuals. 

You can design visuals from Canva. It is sufficient for a blogger and a content writer. No need to invest time and money in Adobe Creative Cloud and Coral Creative Suite. Canva is enough where you can edit pre-designed templates.

Conclude your blog

End your article with a conclusion. Just use the word “conclusion” as its heading. No need to use fancy words. Include a transition from your whole article to its closing so that readers feel that your blog has now ended. Never forget to ask a question. Also add a call to action option.

Add a Call to Action

I have covered all the points from starting the blog and ending it. Now it is time to add a call to action (CTA) option. CTA gives you a conversion and it also helps to build an affiliation with your fans.

At the end of your blog, you can use these options.  

1. Comment box
2. Social media icons for sharing
3. Newsletter subscription
4. Ask a thought-provoking question
5. Offer visitors free resources like courses, ebooks etc.

Proofread – Edit – Publish

When you are done with writing, proofread and edit it and then publish it to your website. And it’s done. Use tools to proofread your blog before finalizing it. For proofreading, you need to check:

1. AI generated content
2. Plagiarism
3. Mistakes in spelling and grammar
4. Inconsistency in tone

There are tools to perform these tasks for you such as Grammarly, WordTune, Zero GPT and DupliChecker. Tools save a lot of time.

Bonus Tips: Optimize your content for SEO

SEO falls into two categories. One is on-page and the other one is off-page. On-page SEO is all about optimizing blogs. While off-page SEO is the fixing of all technical aspects and matters that are other than optimizing your article.

I have written a detailed commentary about it. Currently, I am covering just a summary. 

For on-page SEO:

1. Use a proper table of contents, headings, subheadings, short paragraphs and short URLs.
2. Add the selected focus key phrase to the title, URL and meta description.
3. Set pixels of text within the range of 16 to 20px.
4. Keep keyword density within reasonable limits to avoid keyword stuffing.
5. Avoid keyword cannibalization.
6. Add internal and external links to your article.
7. Add LSI Keywords

For off-page SEO:

1. Prepare a sitemap for your website. 
2. Keep a close eye on the website loading speed.
3. Go with guest posting for link building (backlinks).
4. Never compromise on the quality of your content. It will help you build a community of loyal fans.
5. Build your brand with podcasting, Vlogs and social media marketing.

Bonus section: Simple and Easy steps to setup your engaging blog 

Here is the bonus section. Most content writers sell their skills as ghost writers. They write on Medium and they write for freelance clients. However, they do not know how to set up their own blogging website.

Choose your niche wisely

Understanding the concept of a niche is the first step to content writing. A niche is actually the theme that a writer selects for his or her  writing journey. It is important to select those topics that are in demand and for which more people have queries. 

Therefore, it is advised to do thorough research before choosing a niche. This way, you can grow your blogging website and create leads.  

Target the audience accordingly

After selecting a niche, the next step is to find your target audience. For instance, if your blogging niche is Health and Fitness, the target audience will be people who are struggling with weight issues. 

Share your articles with social media groups and pages in your niche. This is the easiest and free route to engage potential followers, likes, clicks and shares..  

Gather authentic information

It may sound hard, but it is actually the most important step in convincing your audience. Authentic information builds the credibility of a blog. This will help engage the audience in the long term and build trust between the blogger and the reader. 

Choose the CMS

Content management systems (CMS) are platforms that publish content and help writers build their portfolios. CMS is a blessing for those who cannot create their own website. WordPress is the leading CMS. It is too easy for beginners to build a website on their own.

Choose the right keywords

Now is the time to select keywords for the blog. Keywords are generally used for a certain topic on the Search Engines. Ranking can only be possible with the smart use of the right keywords.

For instance, nutrition, food, and health are the keywords for the Health and Fitness blog. It is just a generic example. There are a lot of tools for systematic search. But Ubersuggest, Semrush and Moz Pro are the leading tools for keywords research. 

When you get a keyword, confirm its trend in Google Trends. Also check its traffic, competition and ranking probability in Google Keyword Planner.

Plan a writing calendar and strategy

Last but not least, brainstorm and create a calendar of writing blogs at regular intervals. It could be weekly or fortnightly. It depends on your time scheduling. Consistency and time management take off on your flight to success.

Conclusion

Although growth of a blogger takes time and effort. An engaging blog helps generate high-end traffic and builds loyal followers. I have covered almost all the aspects and strategies to kickstart your growth. I have also included bonus tips on setting up your blogging website and optimizing SEO.

Now it’s your turn to tie your knots and take your blog off. Never forget to share your experience with me in the comment box. Also share my blog with your circle so they can get some insights into engaging traffic.   

Promotion is your next step when you have written your engaging blog. Do not worry. We have an article for you. It explains how you can promote your blog.

Do you Know how you can promote your blog. Why do content creators pursue Blogging? Off course to make money. Money comes from visitors. Visitors come from creating an engaging content and its promotion.

Therefore, creating an engaging content and promoting it is key to success of blogging. Content is what brings readers to your blog, and it’s what keeps them coming back. But it’s not enough to just create content; you need to know how to promote it, too. Here are some strategies for promoting your blogs so you can make more money.

Here we go – Promote Blog

Here I have covered practical and time tested strategies. Let’s read this article and check out my tips.

1. Create Engaging Content

Basic rule to promote and grow your blog is to create an engaging content. High earning bloggers publish engaging and interesting content.

Blogs should be relevant to the topic. Writer has to ensure to add value to his articles. Its language should be simple, plane and easy to read and understand. Make sure to use images, videos and other media to make your content more visually appealing.

Simple steps to write an engaging content

• Find the problem of users for which they are searching on YouTube, Google, Bing and Quora
• Do keyword research using any tool like Semrush and Uber Suggest related to your blog
• Analyze keywords to find relevant ones for your blog.
• Analyze your competition. Use keywords of low competition and high search volume.
• Outline your content and also make 3 to 4 variants, then filter your ideas to specific ones.
• Write your blog, optimize it for keywords, divide its content into introduction, body and conclusion, and add proper sub headings and bullets points. Write short paragraphs.

Start of your blog should be engaging. Here are some tips to write introduction:

• Introduction of article should be clear in expressing its purpose.
• Give a complete picture of your blog.
• Start your blog with question, an interesting fact, or a story.
• Use short paragraphs to start your blog.

If want to write engaging content, follow my blogs. I have published articles to help you to engage traffic on your words. Here is another article – how to write an engaging blog.

2. Use Social Media to promote your blog

Another way to promote blog is to harness the potential of Social Media. According to an accurate estimate, social media has almost 4.26 billion users. Whereas, 93% of this figure actively uses social media. Just imagine, if you use social media with right strategy then you can get million clicks on your content.

Hence, social media is a great way to promote your content. You can share links of your blog on Twitter, Facebook, Instagram and other social media sites. My following tips will help to use social media to reach a larger audience.

• Join Facebook groups related to niche of your blog. Share your content, answer queries of people, and ask them to share your posts. Now, it is hard to get organic audience from Facebook.
• Join Quora forums related to your topics, and actively engage with users. Quora is one of best social media sites to grab organic audience. You can brand your blog using Quora. Publish comprehensive answers containing examples, pictures, related links, videos, complete guidance to solve the problem.
• Pinterest is not just a social media app but it is a search engine just Google. The difference is of nature of content. Infographics, short videos and slide videos work at their best. Create a page of your blogging website on Pinterest. Design infographics and publish them as pins. Whereas, videos are published as idea pins. Group related pins in a single collection. Pins should be attractive, balanced in colour scheme and follow policies of Pinterest.
• LinkedIn is for professionals, entrepreneurs, writers, bloggers, trainers and business executives. Its algorithm supports personal accounts rather than business pages. To use advantage of LinkedIn is so simple. Just create your personal account, optimize your profile while following account of growing profile in your niche. Regularly share your insights in form of articles. Join groups of professionals and help them out, solve their queries.

I have shared my experience with Facebook, Pinterest, LinkedIn and Quora in points mentioned above. If you follow my tips, you can increase engagement with your content. Always remember: consistency is key to success

3. Utilize SEO to Optimize your Blog

Ultimate goal of a blogger is to rank his content in search engine result page (SERP). Page ranking depends on many factors like keywords, well-written content, use of images and videos, loading time of blog, page speed, back links, and domain authority etc.

SEO means search engine optimization. SEO refers to a set of techniques, which convince a search engine to index and rank a page. It comprises of on page and off page. On-page SEO comes up with optimizing blog. Whereas, off-page SEO covers all technical aspects of website like page speed, coding, responsiveness, designing, development etc.

If you have implemented all techniques of SEO, you can get more readers to your blog. Therefore, I am sharing some strategies for optimizing your site.

• Use keywords and phrases related to your topic in your blog posts. They help in ranking on SERP page.
• You can also use SEO plugins to optimize your content for search engines. Plugins save your much time. All in one SEO and Rank Math Pro are my recommendations. These plugins also perform off-page SEO.
• Use headings, short paragraphs, table of contents and connecting words in your post.
• Avoid keywords stuffing and use LSI keywords. Use concept of keywords proximity to reduce keyword density to optimum level.

4. Create Email Newsletters for Conversions

Email newsletters are a great way to promote your content. They keep readers engaged. Whenever, a blogger publishes new article, his user gets update via email.

It is better to automate lead generation and newsletter. I recommend Convert pro, Mail Chimp and Optin Monster plugins. You can now create and send out newsletters to your subscribers.

Use newsletter pop-ups to get email addresses from visitors. Add them in your list then command any newsletter service provider to automate email generation and sending.

Whenever a blogger goes with newsletter, he needs to devise any effective email marketing campaign. Here is our detailed article on this topic. How to create an effective email marketing campaign?

Here are some dos for newsletter:

• Make your newsletter concise but comprehensive.
• Also, add infographics to convey your message.
• Offer discounts and coupons to your readers and include offers in your newsletter. These offers might include web hosting, WordPress plugins, event related offers (Easter, Eid, Dewali), international days’ offers etc.
• Include links of your latest blog posts in the newsletters. It will encourage readers to check out your new content.
• Send newsletter email after a week or 2 weeks. Most frequent email newsletter usually annoy readers.

5. Leverage Influencers to Build your brand

Influencers can be a great way to get more eyes on your content. Influencers have great fan following on Facebook, Twitter, Tik Tok and Instagram.  With their help and shoot out campaigns, your content can get thousands of new fans within days.

Reach out to influencers in your niche and ask them to share your content with their followers. This will help you reach a larger audience. It will brand your content. It will also increase engagement.

Influencers are available in less budget. This option is often more cost effective than paid marketing on social media.

6. Participate in Podcasts and Interviews

Next strategy to promote your content is interviews and podcast. People usually watch interviews on Facebook and YouTube. Podcasts and interviews can be an effective way to promote your content.

You can reach out to podcast hosts and bloggers in your niche and ask them if you can be a guest on their show or blog. This method will give you a larger audience. You can build relationships with influencers in your field.

For this purpose, sign up to YouTube, then setup your own channel. Publish videos related to your blog. Never forget to add link of article in description of your video. Do this consistently. With passage of time, you will have unique presence and you will have your own fan following. YouTube channel is free with complete organic growth to build your brand.

7. Focus on Organic Growth

Organic growth is essential part of promoting content. No doubt, paid advertisement and sponsorship give fast growth. However, organic growth ensures long term branding.

• Publish your content consistently.
• Keep going and never stop

Last Words

These are just some strategies for promoting your blog. Make sure to use a combination of these strategies to maximize your reach and engagement. With the right strategy, you can create content that will be successful and engaging with your target audience.

In my articles, I provide useful tips and strategies of organic growth of your content. These strategies are based on my experiences and mistakes.

Current blog is about how to promote your content over the internet. You can also check out our article how you can make money when you have writing skills,

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