Author: Zainab Noor

Marketing is the art of presenting the product in a way that turns the audience into customers. Today’s digital era demands employing several digital techniques for efficient marketing. Besides, picturing your product on several social media platforms, videos have emerged as one of the most efficient methods to achieve the goal. 

Previously, TV commercials were the only means to present products through videos but they required a huge budget and professional expertise, making it challenging for small ventures to do so. However, a recent boom in social media platforms has turned the game upside down by enabling small ventures to efficiently and significantly increase their sales without breaking the bank.  

Additionally, digital media is more accessible, cost-effective, and a more impactful platform. Moreover, the uniqueness of this platform is allowing businesses to craft the brand story more efficiently and effectively.  Also, it helps in sharing videos across various platforms without labor or additional marketing costs. 

In this article, we will explore various types of videos that yield good results with some pro tips to maximize the audience in a minimum timeframe. 

How are videos playing their role in the digital arena?

In the domain of business and sales, designing visual content addressing the audience’s needs is crucial for growth and trust. Here are some common ways that videos are significantly impacting the marketing strategies:

Live videos

Using live videos, a company representative interacts with the audience in real-time directly across multiple social media platforms. In this way, the audience finds it compelling to seek the queries directly from the company. Approximately, 25% of marketers find traction in live videos. On the other side, it is also estimated that more than fifty percent of social media users find it useful and interesting to join live chats, increasing audience connectivity.  

Product Reviews

With the meteoric rise of social media influencers, sending PR packages has become a prominent marketing approach.  In return, positive reviewing videos swiftly boost sales and audience engagement.  Therefore, it is now crucial for businesses to collaborate with social media figures for rapid growth and popularity. 

Tutorials

Imagine you are roaming around a market and randomly picking up a product without knowing its usage. You would likely visit YouTube for the tutorial on the same product. If you can find the related tutorial, the product will add value to the shopping experience, otherwise, you may end up wasting the product and not buying it again. Therefore, a company needs to produce tutorial clips of its product to help customers understand it easily and increase the likelihood of sales. 

Brand story

Creating a video that effectively communicates the company’s mission and vision helps promote the brand’s identity. Crafting relatable and compelling content establishes audience connectivity with the brand and fosters sales.  

Others 

Additionally, various other types may include promotional, occasional sales videos, or any situation-targeted content based on the company’s goal and mission. 

Why should we use videos in digital marketing?

In digital or social media marketing, creating engaging content consistently is essential to leave a remarkable lasting impression on the audience. In this regard, videos play a key role, surpassing the conventional lengthy paragraphs describing the product. People are inclined towards watching videos rather than reading lengthy text.  Here are some other important reasons why to use videos in digital marketing. 

SEO friendly

In the digital landscape, search engine optimization is paramount for achieving the goal and for that, there is nothing better than videos, because it helps in achieving a good SEO ranking.  The most common used search engine GOOGLE loves videos and ranks the web pages containing videos on top of SERP. Also, videos tend to receive greater user engagement, hence improving SEO ranking better. 

Audience engagement

As described earlier, visuals tend to receive more engagement than long articles. As many of you must experience, when you visit a website for some tutorial, you are inclined to watch the video rather than read the lengthy descriptions. Therefore, the visuals serve as a powerful means to attain views and engage the audience effectively.    

Easy to make

With the advancement in digital media and technology, creating compelling videos has become enormously accessible with various software and AI tools. Also, the ease of crafting the content, and sharing it across multiple platforms adds great value. It maximizes the views and sales in a short span.  

How can we create powerful videos?

Understanding the significance of visual content in digital marketing and boosting sales is crucial but equally important to grasp the key strategies and master the techniques to receive massive responses to those videos. 

Among various other strategies, first understand the optimal length of videos on each platform before posting them. These optimal lengths have a key role in SEO and receiving views. For example, the most popular social media video platform YouTube garnered results with at least 2-minute-long videos.

The algorithm of another important social media platform trend for reels and pictures ‘Instagram’ favors the 30-second reels whereas, Facebook engages the audience for up to a 1-minute lengthy video.

On the other hand, Twitter known for spicy tweets supports only 45-second videos as these are the threshold timings of people likely to stay engaged before scrolling to the next post.

Hence, it is crucial to craft concise videos highlighting the important points of the product ensuring audience engagement. 

Besides the length of clips, craft videos that are more specifically mobile-friendly and have a clear CTA (Call to action) option just below the video content for quick engagement and sales conversion rate.  

These platform-specific guidelines help marketers design quality and concise content to captivate audience attention and drive engagement.

Conclusion

In today’s digital landscape, the importance of visuals cannot be overstated. There are plenty of video formats that can be used to design content that accelerates growth more rapidly than conventional lengthy descriptions.

Videos not only promote the business but also build brand identity, and popularity leading to word-of-mouth promotion and ensuring audience engagement and connectivity.

With the ongoing advances in technology, the significance of videos in fostering sales and growing customer engagement will continue to rise.  Companies can stand out in the online crowd by creating unique and compelling versatile video formats. 

Backlinks as mentioned in my previous article “Off-page SEO” is one of the key elements in ranking at a better position on search engine result pages (SERP). It defines how well the article or blog performs with the additional benefit of improved ranking on SERP.

Acquiring the right, succinct, and authentic backlinks may be difficult in the initial days of the blogging journey but it leads to a rewarding destination.

In this article, some of the tips and tricks have been listed for securing quality backlinks, which, when used correctly, can impact your blogging journey massively. 

Skyscraper Content

The fundamental of successful blogging is content worth reading, and worth sharing.  In the ocean of content, writing compelling content that stands like a skyscraper among the buildings is the only way to secure quality backlinks. Crafting such content requires some of the following tricks to stand out.   

• Uniqueness

Imagine a vibrant party, where everyone is elegantly attired enjoying the party. Among the similar faces and crowd, an individual enters and instantly becomes the limelight due to his personality charm and unique apparel.

Similarly, in the digital realm, the content is abundantly available and it feels like even lifting a stone would reveal the content. Therefore, it is crucial to be unique in crafting the content. The uniqueness may lie in the distinct writing style, captivating narration, or the topic yet to be widely discovered. Attaining people’s attention initially can only be possible through creativity and originality. 

• Concise

Remember, nobody is keen to read a lengthy 1000-word article on a simple query. The fast-paced world needs quick solutions to their problems. Thus, prioritize writing to the point and concise content that rightly addresses people’s questions. 

• Filterable table of content

Adding a navigable table of contents in the blog helps the audience to directly reach the desirable piece of information on the webpage.

• Updated

Today’s era is a highly updated time, where information evolves by the minute. It is unlikely that any individual would be interested in reading a decade-ago information on their queries. Therefore, craft content with updated facts that answer today’s problem. 

• Well-designed and organized

Imagine a room full of important stuff yet present in a chaotic mess. How would it feel? You would be unlikely to enter and find your required stuff. Right? The same phenomenon applies to the digital platform, where only well-designed and organized data or content receives significant attention. This can be done by using the right font, size, themes, color segmentation, headings, etc. 

Socialize 

Socializing extensively builds connections for real life. Similarly, in the digital realm, engaging in the content of similar niches across various platforms builds online connections. This can be achieved by commenting, debating, and also recommending your related blog to showcase your perspective on those platforms. It increases the likelihood of acquiring backlinks organically in a little while. 

Guest Blogging

The term refers to “writing for some other website” and obtaining a link to your website in the author bio. Writing for other websites may seem quirky initially, but it has an enormous impact in the long run. Writing for popular websites to get recognition as a return is a high-profit deal. It enhances your recognition online, making your words valuable and authentic. Thus, it helps in acquiring backlinks for your blog site.

Backlinks Analysis

The practice of evaluating a website’s volume and quantity of links pointing towards the website is called backlink analysis. It is an important practice that gives insights into the website’s performance.

There are several tools available that aid in understanding the matrix of performance. By doing so, you can get to know which website in your niche is getting the highest number of backlinks. Now, at this point, analyze the content, facts, web designs, etc. that help in acquiring those links. 

Another benefit of backlink analysis is the opportunity to identify websites providing links to your competitors. This insight helps you to pitch them by presenting them with compelling and updated versions of articles on similar niches, showcasing your skills to persuade them to feature your content as well. 

Remember, it is not a single-hit game, results are yielded only when you try consistently. So, keep knocking on the door, who knows when it is going to open for you? 

Use Tools to Build links

Just like any other SEO tool, there are plenty of sites available that aid in acquiring these significant backlinks. Let’s explore a few of these tools and their primary offerings. 

• HARO

Help A Reporter Out (HARO) is a platform designed for journalists, seeking information from sources to include in their publications. This created a space to find backlinks for your blog by grabbing an opportunity of related niches and pitching them high-quality, updated content. This increases the likelihood of getting backlinks in return from top-rated websites. 

• SEMrush

It is another database for backlinks. It is a one-stop solution to all SEO problems. Be it keyword research or backlink analysis. It provides detailed insights into your SEO journey. 

• Respona

Respona is a link-building site that automates the process of discovering and reaching out to authoritative sites for link-building. All you need to do is to enter niche-related sites to begin the procedure. 

• Buzzsumo

It is a platform to identify top-rated content from all over the world amidst poor-quality content.  It offers various features related to backlinks like monitoring, question analyzer, etc. 

• Ahrefs

Ahrefs allows you to identify giants of the industry and insights into their success and helps you to analyze those key points that may aid in acquiring backlinks from authoritative sites. 

Conclusion

Ranking top on SERP is a matter of utmost importance. It requires combined efforts of several SEO strategies. Backlinks are one of those important factors that bring credibility and trust to the site. While you may excel in other tasks, building links with authoritative sites and pitching your skills are essential.

The key to securing this trust is consistency with updated and compelling content. So, keep knocking on the door until it opens.

The 21st century is the era of technology and digitalization, where ultimate success is only possible when technology and traditional frameworks are integrated. It is understood that businesses get sales when their promotion and marketing techniques capture customers effectively. Therefore, the strategic use of digital tools can significantly boost sales while reducing marketing costs.

Determining a platform with higher sales conversion rates becomes challenging in the ocean of choices. At this point, email marketing plays a vital role in retaining existing customers and acquiring new ones. 

The terminology “email marketing” may seem straightforward at first glance. Still, it is a much more complex combination of strategies and approaches to engage with customers and achieve specified business objectives efficiently. 

The previous article “A Comprehensive Guide to Create an Engaging Email Newsletter” thoroughly discussed the effective ways to craft an email newsletter that ensures customers’ attention to the content. However, this article will dig into the reasons why businesses need email as an effective marketing tool and how it builds trust-based relations between customers and the company. 

In contrast to other social media platforms like Facebook, Instagram, etc. which operate under their own algorithm and regulations that are not always aligned to your business needs. However, email marketing offers distinct benefits. Companies can use their own customers’ email lists to directly reach them without spending a single penny. Thus, a business can get full control over time and the choice of audience to target. 

Another important perspective that can never be underestimated is the trust-based relationship established with your customer during any purchase. Companies can lead to more profits by targeting existing customers who are already happy with their services. Informing existing customers about new sales or articles is an exciting way to keep them engaged and on board. 

Now, let’s look into the top reasons why and How Emails help businesses to grow faster than you might think. 

Brand Awareness

One of the primary reasons companies use email for marketing purposes is to spread the core principles and ideology among their customers. It is especially important for small businesses or startups that want to be one in millions. Providing key information about products through emails that align with customers’ daily routines can be highly effective. This approach not only encourages readers to make purchases but also turns the company into a topic of word-of-mouth discussion.

Online Mails allow businesses to foster trust-based relationships with customers by consistently engaging and informing them about new products, sales, or general information. Trust is a crucial parameter for success in both personal and professional life. Once the company establishes this trust, it becomes much easier to retain loyal customers. Thus, email marketing becomes a cornerstone in building trust. 

Ubiquitous Use of Emails

Another important aspect of using electronic mails as a marketing tool is it’s ubiquitous among various age groups. Such as, students use emails for assignments, adults for professional work, and so on, etc. Therefore, it becomes relatively easy for companies to access their target audience, unlike other social media platforms which often serve a specific set of generations. 

Additionally, mail accounts like Gmail, Hotmail, Outlook and Yahoo are mostly signed in on multiple devices like mobile phones, laptops, and PCs which increase the chance of accessibility at any time. This is why email marketing can give better responses from customers than any other platform. 

Cost Effective

On average, businesses spend around 15% of their total revenue on marketing campaigns, a significant expenditure. While social media platforms have made marketing much easier and cost-effective. Whereas, an email is a cost-free message that directly reaches the targeted customers in no time.

Customers’ Acquisition 

People connect with businesses that provide real-time solutions to their problems and respond to queries immediately. This strategy enables businesses to maximize customer acquisition without hefty investments in marketing campaigns.

Personalized messages not only helps in retaining previous customers but also in making new ones. Adding a call to action (CTA) button at the end of emails encourages customers to do so which ultimately leads to increased sales. 

Improved Sales

Improved sales can only be achieved when the business is visible to the right audience at the right time.  The phenomenon behind this principle is “what is visible, sells.” As discussed earlier, inbox(s) are signed in on almost all devices which increases the chance of visibility to the customers and if the content is compelling and thirsty, it acts as a cherry on top.

Email marketing aids in running multiple campaigns; be it a new product launch, season-end sales, or occasional sales, etc. without breaking the banks. According to a HubSpot survey, it can increase customers’ lifetime value by up to 175%, underscoring the remarkable effectiveness of this strategy. 

Conclusion

According to a survey, there are 4 million daily email users which means the market is huge, it is just the strategy that will make the businesses stand out among many others. More than 87% of businesses have incorporated electronic mails as their marketing tool which became the reason for their improved sale.

Moreover, it is also important to note that possessing a list of customers’ emails and content will not be sufficient, it requires a comprehensive acquisition plan. Success can only be achieved with the strategic execution of personalized emails with optimal timing, effective days of the week, and device-friendly content.

FAQs

In this fast-paced era, reaching a maximum number of clients / customers is only possible through social media. With the emergence of various social media platforms, it becomes easy for businesses to interact with the audience and generate more traffic to their services or products. 

Besides traditional marketing strategies, social media is crucial in promoting blogs and generating website traffic. 

In the previous article, we discussed social media as an off-page SEO strategy because it is often used as a tool for blog promotion. Whereas, this article aims to answer the where, and how of social media marketing, finding platforms and tactics to engage with the audience results in achieving business goals. 

Under the umbrella of social media, numerous platforms are available with countless active individuals who might become the next potential market for your content. However, understanding the algorithm and dynamics of each platform is essential to tap the desired audience. 

Let’s dig into the mainstream social media platforms that play a crucial role in promoting the blog. 

1. Facebook

According to a recent update by Meta, Facebook has gained over 2 billion active daily users. This depicts a huge untapped market for the bloggers. The most important thing while using Facebook is to create a page of the blog beside your profile. It will bring a professional look to each of the posts. 

Remember, 1 article is 1 post. So, keep sharing at least one article per day. A tip to promote your work using a Facebook page is to craft blog headlines with relevant illustrations and visuals. Post these teasers before the actual blog posting. This strategy brings suspense and curiosity among the audience, increasing the chance of them visiting the articles once it is published. 

Additionally, Facebook is abundant with diverse communities on various topics. Identify the group relevant to your niche and use it as your marketplace. Directly share your blog and a link of your page can also be incorporated alongside. Be active and engage with the audience to encourage interaction and you can even ask them to share the blog with their networks to foster broader reach and readability.

Facebook reels can also give you a broader reach to the audience. Creating a quick short clip of the blog headlines along with illustrations and posting them with recent hits can help you reach the maximum number of people all around the globe. Don’t forget to add the page or website link of blogs in the description to redirect the audience. Also, add some top picks of the blogs in the description box or in the reel to foster the thirst of readers.

These are some useful unpaid tricks to promote the blog on Facebook, however, you can also use the boost option to promote the blog by paying some amount.

2. Instagram

Unlike Facebook, Instagram does not allow sharing an entire article. Rather Instagram is primarily a visually oriented platform focused on images and videos. Therefore, create a post consisting of key points of the article along with relevant illustrations and article links in the description box or bio. In this way, the target market can get the essence of the article and will be directed towards the blog link.

Moreover, just like Facebook reels, Insta reels can also be used to create short video content featuring your blog writings with trending songs, etc. to capture the target audience.  

3. Twitter

Just like other link-sharing social media platforms, Twitter is also about sharing blog links (i.e., tweets) with spicy content from the blog. Regularly sharing tweets about your newly written blog 5x a day is crucial to drive traffic towards the blog post. Also, when someone else shares your tweet, appreciate them by retweeting the post to get more eyes on your blog. Additionally, actively engage in Twitter chats to get more exposure to the community and let them know about your writing (but don’t cause displeasure by over-sharing).  

4. Snapchat

Unlike Facebook and Twitter, Snapchat is primarily visually oriented and mostly used by GenZ and people under 35 ages. So, if the content is tailored for young minds, only then it is advisable to use this platform for promotional purposes. 

Creating a business account on Snapchat unlocks more features than usual profiles to market the content effectively.  Business accounts can get personal snap-codes just like a QR code to make an individual identity, facilitating direct landing on your profile. Sharing short snaps or clips with engaging content and visuals will help in growing the following on the profile and a better traffic conversion rate. 

5. Pinterest 

Pinterest is a platform widely used by people for daily inspiration. As a content seller, this platform will only help you, if the content is crafted as an inspiration rather than traditional advertising. Creating compelling and attractive pins or visuals with enticing headings effectively enhances traffic conversion rates. The key here is to align content with user’s searches to become an integral part of their inspiration journey. 

Pinterest is a visual based search engine. Content creators share pins (static posts) and ideas pins (short videos like reels). Bloggers are successfully using leverage of pins to rank their blogs by adding their links in description. Pinterest plays a vital role in image SEO.

6. TikTok

Just like Snapchat, TikTok is also Gan-Z’s centric app. So, if the blog is written keeping youngsters in mind, TikTok is the next marketing space to be used. This app provides a voice-over option, allowing users to narrate their content besides typical songs or music. Adding a blog link in the description box facilitated direct access to the blog page. 

7. LinkedIn

Besides other commonly used social media apps, LinkedIn stands out as a highly professional space covered by professionals and experts from all over the world. Although its algorithm is somehow similar to Facebook in terms of sharing posts and pictures, the overall environment is professional.   

Before starting to promote the content, ensure that your profile is presented as a brand or company. Write every certification, professional degree, workshop, etc. anything related to what you want to promote. Afterward, start posting content that should be exceptionally authentic and well-crafted because the audience on this platform is highly educated.  

8. YouTube 

The widely used YouTube used by diverse age groups can become your next promotional space. Other than traditional YouTube channels or ads, YouTube Short is an effective option to quickly gain popularity. Start making short reels highlighting key findings and conclusions from the blog with engaging visuals and music. Post with relevant description and link to the blog. 

Although creating a YT channel for your blog with effective visuals and technology can yield better results, it takes considerable effort and time eventually. 

9. WhatsApp

Other than personal chatting, WhatsApp has now evolved as a business tool. With its newly introduced ‘WhatsApp channel feature alongside the business accounts option, it has made it more convenient to segregate information or promotions directly to your inbox.  Also, the WhatsApp community option serves a similar purpose. 

Conclusion

Using social media platforms as a marketing tool is a promising technique in the digital era. The widespread use of these apps allows content creators to effectively engage with the audience directly. 

One of the common techniques while using all of these apps is the proper and intelligent use of hashtags (#). Using hashtag signs before any keywords categorizes the content and people can search related content by searching those hashtags.

Moreover, consistent and timely posting with engaging visuals ensures eventual success but being consistent is key to attaining a goal. Social media works on the phenomenon of “what is visible, sells”. So, develop a strategy that ensures your visibility on people’s screens often.   

FAQs

Every website owner aspires to achieve a high rank on SERP to gain maximum audience and genuine traffic. No shortcut will make the website in the top 5 on the search engine until it is paid but still, it does not last long. 

Top organic ranking can only be achieved through continuous on-page and off-page optimization.

In this article, our primary focus is on-page optimization which can be defined as:

“The strategies optimized ON website and webpage to improve search engine ranking are called on-page SEO and on-site SEO.”

Multiple elements play a crucial part in optimizing on-page SEO including content, keywords, meta tags, URLs, etc.  

Why On-Page SEO

On-page SEO helps search engines to better understand the content of websites and web pages. So, if the user makes any query that aligns with the information you provide on the website will be featured on SERP. Eventually, the ranking of the website gets better.

The ultimate aim of page optimization is to boost website ranking and increase website traffic with potential sales. Although the process requires patience and time, the result achieved is outstanding. 

In this article, we will dig into the on-page SEO elements that directly affect search engine ranking. 

Elements of On-page SEO

Now, no more wait for my dear readers. So, I am moving towards the details of on-page SEO.

Create an Irresistible Content

When it comes to search engine optimization (SEO), the first and foremost thing, which is fundamental to all other practices is CONTENT. Producing top-notch content is crucial in building an audience and keeping user engagement.

Although other strategies do have their part in on-page SEO, they primarily start with compelling quality content. Let’s take a look at how exceptional content can be produced.

• Well Researched and detailed Content

Writing content that is thoroughly researched and full of valuable information is important for audience engagement. Authentic information on the website keeps the visitors coming back for more content. This builds trustworthy relationships which is the linchpin to success in any business.

Moreover, writing in detail is not only compelling to users but it also helps the writer to craft content with comprehensive information. So, it enables the exploration of different scenarios and perspectives. Writing in detail also minimizes the repetitive use of similar words hence improving content quality. 

• Unique

Many writers opt for the same topic to write on. The real challenge lies in making yourself stand apart. Maintaining a unique and consistent tone that distinguishes the content from the myriad of other websites is essential for on-page SEO. 

• User friendly

Crafting content that aligns with the user queries and is understandable to them is another crucial tactic for optimizing the website. Search engines prioritize the content on SERP if it truly answers the audience query.  

Furthermore, it is needed to take care of keyword density, LSIs, and other content-related strategies.

Maximize the links’ power

Adding links to the webpage is another important aspect of on-page SEO. This strategy directs the visitors to explore more information either on a similar website i.e., an internal link, or lands on another website i.e., an external link.

A page with links is more easily navigated by web crawlers than an orphan page (a web page with no links). Let’s have a look at how these links help a webpage to rank on search engines. 

• Internal links: 

A type of hyperlink that directs to another webpage on a similar website is called an Internal link.

You must have observed this strategy while reading an article on a website where they add a link within the content for the related piece of information on different web pages of the same website. 

Look at this example, where a related article link is added from the same website. 

https://www.healthline.com/health/beauty-skin-care/niacinamide#benefits

https://www.healthline.com/health/home-remedies-for-oily-skin

Adding 5-10 internal links for an average of 2000 words article is considered a good SEO practice. Adding these links signals the web crawlers about the page value and interconnectedness of the pages.

• External links

Unlike internal links, these hyperlinks target the other domain or in simple words, an external link is a hyperlink that directs the webpage of another website. External links bring credibility to the website akin to receiving praise from other sources. 

Therefore, search engines value external links more. External links also improve the user experience by reducing the extensive search hassle and giving a convenient way to access more information. 

While adding these links to the content, maintain the balanced link volume i.e., the quantity of links included in the content. These links assist the web crawlers to understand the authority of the web page resulting in improved SEO ranking. 

Speed matters: Page load speed

Page loading speed refers to:

“How quickly the browser can open a fully functional website.”

This speedy era demands everything to be fast and give prompt responses. So how is it possible for a website with a low loading speed to get ranked on search engines? It’s a big NO.

Therefore, a website looking to get a high rank on search engines must optimize its page load speed of approximately 3-5 seconds. There are numerous free and paid tools including Google’s page speed insight to check the website performance. 

Multiple factors play a part in loading speed including web page file size, image compression, and the site’s server. Unlike these factors, overloaded big-sized images, outdated code, dysfunctional servers, etc. slow down the page speed.The process may seem effortless but it is rather intricate and complex. 

It is also important to note that page load speed has to be optimized for both desktop and mobile because mobile usage is prevalent for quick searches at any time of the day. A website that is mobile-friendly also impacts SEO ranking positively.  

Page URL structure

URL stands for Uniform Resource Locator which is simply the address of each resource available on the browser. Every website and webpage has its unique URL which has to be clear and specified to the information available on the given web page.

Now, thinking about its role in SEO….! It’s the first impression of the web content. A user would click a website from SERP which has a cleared URL. He would love to share with others if they get specific information. Let’s give an example. 

While constructing an SEO friendly URL, keep in mind the following aspects:

• Keep the URL short and separate the words with hyphens (-). If words are not separated and written together, Google would consider them as a single keyword and that will negatively impact the website. 
• Limit the use of stop words in URLs such as a, the, to, etc. Keep URLs free from these stop words and try to add Primary keywords that provide context to the content. 
• Avoid keyword stuffing in URLs. Add only once. 
• Limit the folder i.e., forward slash (/) in the URLs. Adding more folders will confuse the audience and will end up low click rate. 
• For content-based websites, use static URLs which never change, unlike dynamic URLs, and provide SEO benefits.  
• Avoid special characters i.e., .,@!/? one can immediately consider them as spam. So only use text, numbers, and hyphens. 
• Web Pages with similar content should be merged to avoid over-stuffing of web pages on the website.  

In short, an SEO-friendly website’s URL is short and specific with primary keywords. 

Page metadata

Metadata is an HTML code that provides a description of the web content. It is a short snippet that appears on SERP below the webpage title. The average length of metadata description is 150-160 characters.

Although metadata does not directly affect search engine ranking but plays a crucial role in increasing click-through rate (CTR) which positively impacts SEO ranking. 

It is therefore important to put maximum effort into writing user-friendly meta descriptions that clearly answer user queries.  

Schema markup

Unlike metadata, schema markup is structured data that provides details of the content elements of a webpage in a snippet. It can also be understood as the map of web page content displayed in content-rich snippets. 

The snippets help the search engine to deeply understand the content elements and increase click-through rates (CTR). Thus, it leads to improved SEO ranking.  

Plenty of tools are available to create schema markup codes that enhance the content-rich snippets for the webpage such as Schema.org, Google’s Structured Data Markup Helper, etc. 

Image ALT text

Image alternative (alt) text is a short-condensed description of an image that displays if the image failed to load on the page. It helps the reader to know what the image is exactly about, especially benefitting visually impaired readers. 

Additionally, alt text assists web crawlers to understand the content of the image. Ideally, the Alt text should not exceed 125 characters. 

Formatting to enhance readability

After finalizing the content and implementing the other On-page SEO techniques, it is time to format the content to meet SEO requirements. This includes:

• Incorporating catchy headings with H1 being the main heading including primary keywords followed by H2-H6 subheading. 
• Using bullet points to break down the lengthy content into digestible sections. 
• Splitting the large chunks of content into short paragraphs that are easily readable.

The content that is visually appealing tends to be read more than unformatted content. Moreover, adding a call to action (CTA) at the end of the content also improves CTR and hence improves on-page SEO. 

Key takeaways – EAT principle

Google’s algorithms operate on the basis of the E-A-T principle i.e., Expertise, Authoritativeness, and Trustworthiness. Creating content that fulfills three of these requirements tends to achieve a high rank on search engine result pages (SERP). 

All the aforementioned on-page SEO techniques can contribute to ranking at a better position on SERP while aligning with the EAT principle.

Conclusion

In a nutshell, helpful content well aligned with the best practices ranks on search engines. The EAT principle creates high quality content.  Whereas, On-page SEO makes its ranking easiest. 

Therefore, always optimize content by starting a compelling headline, dividing content in proper headings, linking with on page and off page content, using short paragraphs, balance of active and passive voice etc. 

Do not forget to use technical aspects like adding schemas, optimizing metadata, using short URLs etc. 

Keep in touch with us for more tips. So, you can grow your online presence.

Having well optimized content on your website with no visitors is definitely not a good sign. So, your website needs something new in addition to on-page strategies that alone cannot yield the required results. I have also covered detailed strategies for on-page SEO.

Therefore, your website needs to have a combined effort of on-page and off-page SEO practices to drive genuine traffic and audience to your online content. Here, I have also written a detailed blog on the on-page SEO.

This article is written to pen down the off-page SEO strategies that can yield promising results in boosting the page rank on SERP and website trust between user and search engine.

Let’s kickstart it by first understanding what off-page SEO exactly is. 

“The strategies implemented outside the website to ensure trustworthiness and authoritativeness to improve SERP ranking is called off-page SEO or off-site SEO”

Importance of off-page SEO

Besides all the other benefits that a website gets from an off-page SEO strategy, it additionally ensures the website’s credibility and trust among the audience through social links. It’s just like an endorsement, where some other reputable sources validate the website’s credibility.

In short, off-page SEO helps websites not only improve their SERP ranking but also build trust and credibility in their respective niche to ensure long-term success. 

Off-page SEO helps in building domain authority and website recognition which is the core of the GOOGLE ranking principle i.e., E-A-T (Effectiveness, Authoritativeness, and Trustworthiness). 

Elements of off-page SEO

Off-page SEO works through strategies that include social link building like social media sharing, email marketing, Podcasting, etc. However, the core element that gives profound results in Google ranking is backlinks.  

Backlinks

Building links does not only give benefits in personal life but is also important in the digital world. In search engine optimization, getting links is akin to credibility. So, when some other website directs the link to a webpage of your website in an anchor text is called a Backlink.

These backlinks play a crucial role in generating an authentic audience from some other sources. Not only this, it also helps web crawlers to understand the usefulness and authenticity of the website and directs them to rank the website at a higher place on SERP. 

Despite all other SEO techniques, Backlinks are one of the most important ranking factors in the Google search engine. It positively impacts the website’s visibility and user experience. 

Now, the question is, how can a website obtain top-quality backlinks without expending a cent?

It is indeed possible but it needs both hard work and smart strategies.  Backlinks mandate extensive dedication to creating user-friendly, query-targeted, and compelling content that is extraordinary to read. 

In a world full of information and knowledge, writing with a creative approach is the distinguishing element. Roughly no completely distinct topic left on which information cannot be found, it is the creative approach to writing that makes a website unique among myriads of online traffic.

So, the key is creating user-attractive and authentic content. In this way, the website would be able to acquire backlinks over the next little while. 

Moreover, creating guest posts, building relationships, writing guest posts, and asking for backlinks are some ways to help a beginner acquire backlinks. 

Social media mentions and shares

In this digital era, everyone is well aware of the impact social media possesses. Social media has gained remarkable attention for frequent online publicity. Therefore, using social media as an off-page SEO tool is the best way to promote the website and gain authentic, genuine traffic. 

Moreover, through social media platforms, one can engage in direct communication with the audience and potential customers, leveraging real-time interaction. In this way, genuine traffic can be directed toward the website on SERP hence increasing the click-through rate (CTR) leading to improved search engine ranking.  

Although social media is not a direct ranking factor in Google, it still helps to build a brand’s authenticity and credibility thus fulfilling the E.A.T principle, therefore, improving website ranking on the SERP. 

The best social platform to increase a brand’s visibility is Facebook, Instagram, YouTube, LinkedIn, Pinterest, X, etc.   

Web-directory listings

A list or catalog of web pages or websites is called an online directory. In the language of SEO, it involves categorizing similar web pages or websites into a list. Just like any other business, these online directories also play a vital role in online business. 

Adding the website link to a reputable online directory helps web crawlers to notice the credibility of the website thus leading to better ranking on search engines. It not only improves the visibility of your website but also helps in creating backlinks that are a crucial element of off-page SEO and ranking factor. 

Customers’ review

In this online era, businesses earn credibility through customer reviews and ratings. Reviews of satisfied customers help in boosting sales and improve search engine ranking. 

A website with positive or negative reviews can propel you to overnight success or sink in the blink of an eye. Therefore, it is important to ensure credible and authentic services/products. The SERP ranking can directly affect these reviews because it is a key factor in Google’s ranking algorithm.    

Last words

The website’s content effectiveness, authority, and trust with the end users are the key ranking factors on SERP. The off-site SEO is all about how others perceive you. Therefore, improving the ways to build trust and responses on the website is crucial for achieving a top ranking on search engine result pages (SERP).

A collective effort of crafting compelling content, fostering positive reviews, building quality backlinks, and a strong online presence positively influence search engine ranking.

The 21st century is often referred to as the informative / digital age due to the rapid transition from regular progress to digital technologies. This rapidly advancing world demands innovative marketing skills to reach clients directly and engage them with your products and services effectively.

The goal of marketing is the announcement of products and services in an effective way that ensures sales. Therefore, e-newsletters have received a buzz in digital marketing.

Concept of a newsletter

To segregate the information among your audience, sending regular updates is an effective way to achieve the desired results.

“The word newsletter refers to a letter containing targeted information / news.”

The concept originated in the early 17th century and further evolved into the more advanced form that we are familiar with today.

Email Newsletter – an approach for marketing

Sending emails having news, updates, offers, discounts and promotions is a renowned marketing approach. This method helps companies to directly deliver their product / service information to their clients.

It can be defined as:

Newsletters are used in email marketing to regularly update clients about the latest trends, sales, products, or services provided by the brand or company.

It can also be understood as: “a miniature newspaper to market the content via email.”

Purpose of Email Newsletter

Email bulletins are created with the sole objective of “creating brand awareness (including product or service briefings) in addition to exciting sales offers directly to the client’s inbox.”  

However, the purpose may vary depending on the aim and targets of the businesses that they want to attain. Such as a clothing brand would create an email newsletter with the purpose of increasing company sales. Same as a blogging website would create a newsletter to inform its subscribers about a new blog published on the website to generate traffic. 

Newsletters are “CREATING AWARENESS” which is mentioned above. In turn, they are helping businesses to maintain a relationship with their end users and attain loyalty with customers.

Types of e-newsletters

Depending on the marketing strategy, email bulletins can be classified into four categories.

1. Selling Newsletters are written for brand sales, their offers, and their products to achieve sales targets.
2. Content Newsletters intend to deliver authentic and engaging content to generate traffic on websites and maintain subscribers’ interest in their sites.
3. Trigger Newsletters are set in an automotive mode which activates when a certain action is taken by the customer or any other trigger pops up. For example, making a purchase (customer-initiated action) or neglecting cart reminders (system-generated).
4. Transactional Newsletters on the other hand are generated specifically when a transaction, purchase, or any action is taken by the client. It can even include signing up for an online platform.

Moreover, depending on the audience catered for, there are 3 types of e-bulletins:

1. The Company Newsletters issued by brands or companies to build communication among their clients, employees, or stakeholders. It fulfills the purpose of delivering product information, the company’s spotlight, financial reports, and much more to its audience.
2. The Consumer Newsletters are generated to build a strong bond with their potential customers to achieve sales targets.
3. The Organization Newsletters issued by NGOs, clubs, or any similar organization to let people know about their activities and work.

According to an estimate, email users globally have reached 4.3 billion which will increase to 4.6 billion in the next couple of years. This fact depicts the importance of email marketing. 

Emails are a powerful tool to deliver product descriptions, Friday sales, coupons, discount offers etc., directly to the customer’s inbox. Therefore, a company or individual must use email marketing as a potent way to disseminate information and build a strong connection with their audience.

Steps to creating an engaging e-newsletter

While it is widely understood that there is a significant impact of emails on the growth of a company. So, it is equally important to explore unique and effective ways to craft e-newsletters that can sustain loyalty and connection for the long term with the end-users.

Here, I am discussing 3 simple steps that will help to craft an effective e-bulletins:

1. Planning
2. Crafting
3. Analyzing and evaluating

Let’s discuss each one thoroughly to know what exactly has to be done to create engaging e-newsletters.

Step 01: PLANNING

Planning is a broad term that involves every step that has to be taken in the future from creating content, choosing visuals, and finding emails to selecting domains, etc. It involves every little detail that is going to be part of emails. However, we will consider the key points.

• Finding and listing subscribers’ email addresses

The primary concern of a newly launched startup is to find customers’ email IDs. This can be done by contacting the local General Data Protection Regulation (GDPR). Moreover, adding CTAs to the website, creating social media ads, or listing emails directly from the clients can also help you grow your customer database.

• Establishing the frequency

Choosing the e-newsletter frequency or sending interval i.e., weekly, fortnightly, or monthly is an important decision because it sets the subscriber’s expectations, helps to design content, and creates consistency.

• Choosing the right time

It is also important to plan which time of the day is suitable to grab subscribers’ attention and gain maximum clicks to the newsletter. According to research, sending emails during mid-day gets significant traffic compared to other times of the day. This may be due to the fact that people usually check their inbox before returning to work after lunch break.

Step 02: CRAFTING

While drafting newsletters, it is necessary to craft them with attractive visuals and a reader-friendly format with concise information. It involves:

• Topic Selection

Wisely choose a topic for your newsletter to maintain readers’ interest and uphold a brand image. Writing on an engaging topic helps you to maintain subscribers’ interest and commitment to the newsletter.

• Captivating heading

Initiating an email bulletin with a striking heading grabs readers’ attention and engagement with the content. Many of us do open emails but due to tedious taglines, end up deleting them. Try to create concise and unique heading lines.  

• Writing authentic and targeted information

The key to a long-lasting relationship with subscribers is to satisfy their thirst for information with well-researched, authentic, and updated information. It helps to build brand credibility and grow significant traffic. 

• Adding visuals

Putting relevant images with eye-soothing colors adds value to the newsletter. It helps readers to understand and engage with the content.

• Devices-friendly format

The most used device at the present time is mobile phones. Therefore, it is crucial to design a newsletter mobile-friendly. It involves text formatting, color usage, image-to-text balance, etc.

It is also important to note that the ideal length of a newsletter is 200-300. So, focus on essential information.

• Call to Action (CTA)

Wrap up the content with CTA relevant to the company’s objective. For instance, CTA for blogs can be “SIGN-UP” to the website whereas, for clothing brands, CTA would be “BUY NOW” etc.

Step 03: ANALYZING & EVALUATION

This step allows us to determine the user’s engagement with the content that was sent to their emails. It helps to improve the quality of the newsletter and aids in finding active users. In this way, a long-term connection will be built with loyal customers. Evaluation of the content can be done through:

• A/B test

A/B test is used to compare the performance of different versions of single web content to examine user experience. In the A/B test, A depicts the original version of the content serving as CONTROL whereas B is the updated version of the same content. Hence, it aids in finding the version to be persuaded further.

• KPIs Analysis

Key Performance indicators (KPIs) are a matrix used to analyze the performance of a newsletter. It typically involves click rate (No. of clicks on the link added to the newsletter), Bounce rate (number of mails that could be delivered), Delivery rate (depicts the number of emails delivered compared to the sent mails), and unsubscribe rate (no. of readers who opt for the unsubscribe option).

Conclusion

Successful marketing involves a long-lasting relationship with clients in a promising way to boost business. The digital era has made things easier to do. Sending an offer or promotion or an update via emails is one of those marketing strategies that can help to build a strong community with the audience. 

Facts show that crafting an engaging email newsletter results in brand-customer loyalty and increased sales with an increased social media following. Therefore, strategic planning is required to produce top-notch newsletters to ensure traffic generation and sales of the offerings. 

Lastly, regular and timely publication with consistency is the key to the success of e-newsletter marketing. It maintains users’ anticipation. The purpose is not only to market the product but to foster a thriving community as well.

So, take a step ahead and build a community through emails.

Writing an engaging blog is the first and foremost step ever when you intend to grow your blog and generate traffic. Here, in my other article, I also have discussed several ways and strategies to be opted to write an engaging content.

Generating organic traffic on the blog may take more time, but the result is far more than expected. It ensures the credibility of your content and engagement with readers. Paid ads rank searched pages on top of the SERP results. It may help you attain immediate clicks on your website but that does not persist in the long run. 

Moreover, many users do not believe in paid content. So, growing a blog organically is essential to generate consistent traffic. Therefore, I am highlighting the most effective ways that pivot in gaining organic reach. It is a game of patience, but it’s all worth it in the end.

Let’s begin with amazing tips.

Choose a topic wisely

It is the most critical step when you plan to boost the blog. Choosing a niche, and writing specific, well-researched content play a crucial part in generating organic traffic. Although writing an article on your favorite topic may excite you, it will not help you to rank on top in SERP.  

When the aim is to bring traffic without paying hefty amounts, it is important to write about people’s interests. Several paid and free tools are available on the internet to find the most asked questions from the readers. 

Create Spicy headlines

After topic selection, it’s time to create click-worthy headlines. Eye catchy headlines ensure 90% of clicks on weblinks. Well optimized headlines increase chances of appearance on search engines when a related query is searched.

Usually, Google allows 70 words for taglines that emerge on SERP, so rearrange and write accordingly. 

While designing tags, keep in mind that curiosity is human nature that quests to find new things. Creating a headline with a curiosity element is the first step to get clicks.

Crafting words according to query

It is important to understand the target audience for which an article is written. Try to balance the LSIs relevant to the topic and audience. Also, it must be understood that on whatever topic you write, think and search maximum queries that people may search for. So, try to integrate such keywords and information in your content.

Use Long-Tail Keyword

Long-tail keyword refers to those queries that have more than 3 words which serves to narrow down the search intent and find specific information rather than general topic. For example: searching for “Vitamin C” is a general topic whereas searching for “which fruits have a higher value of Vit. C” is the long tail keyword.

Long tail keywords are different from LSIs in many ways. LSIs are relevant terminologies of the main heading whereas long tail keywords are extended forms of tagline. It can also be understood as “the targeted query in the search engine is long tail keywords whereas contextually relevant words in the search engine are LSI.” 

For example: The LSI for shoes is “footwear, running shoes, shoe styles, etc. whereas the long tail keyword for shoes would be “comfortable shoes for women with high heels.” Long tail keywords may involve WH questions. 

Hence, these keywords play a crucial role in engaging the right kind of audience. These are less competitive and have a higher conversion rate. According to an estimation, 20,000 audiences can be engaged in a span of 6 months organically when using the right and related long-tail keywords in the blog. 

Add relevant Visuals

Visuals play an equally important part in blogs because it is much easier to convey messages through images or illustrations as compared to text alone. Additionally, colors can significantly improve audience engagement. Therefore, integrating content-related visuals into articles can help to attract the right kind of audience with subsequently increased traffic. 

Adding CTA

CTA (Call to Action) guides readers to explore other posts on the site. Audiences that engage with CTAs have a genuine interest in the blog content. Therefore, it is important to add contextually relevant internal and external links in the CTAs.

You can add popup for newsletter, contact form, and share buttons etc. in your content.

Improve On-Page SEO

A combination of practices made to optimize a web page for better user experience and improved search engine analysis is called On-Page SEO or On-Site SEO. It comprises the optimization of meta tags, content, internal links, etc. 

While discussing on-page SEO, it is crucial to understand the need for internal links and backlinks to improve the search engine ranking of sites organically.  

Internal link drives traffic from one blog post to another within the same blog site. In this way, visitors remain engaged and explore more related content. Whereas, backlinks or external links help to divert the traffic from one blog site to another. These links send a signal to search engines that the blog contains content of readers’ interest which is searched frequently. In this way, the blogging website achieves a higher ranking on SERP. 

Guest Blogging

Guest blogging refers to the type of blogging in which an article has been written for a website while retaining the personal identity as the author. In the author’s credentials, links can be added that lead back to your own blog site. 

Hence it is important to choose a guest blogging opportunity for a site with substantial audience engagement, as this can help to direct the audience to your own blog site. Ultimately, an organic audience would be generated. 

Promote blogs on social media

Nowadays, spreading information through social media is like wildfire in the forest. Sharing links to several social media platforms like Facebook, Instagram, Twitter, etc., and social media communities with relevant hashtags can help to capture a better audience. 

Consistent posting with strategic use of hashtags boosts the blog’s visibility. Also, direct interaction with readers builds a community that ultimately becomes traffic to your blog site. 

Conclusion

With a strategic combination of high-quality content, On-page SEO, and updated information, generating traffic to the blog free of cost is absolutely possible. The process requires lots of patience and consistency, with targeted efforts. Using social media rightfully can help the blog to widen audience engagement. 

The key takeaway is to couple consistency with directed efforts yield results. Neither of them works effectively in isolation.

When starting the journey of SEO writing, the most common terminology one can hear is KEYWORD. Users type related words in search box of a search engine. Different links appear on SERP page. A writer create content on different searched queries after their analysis.

But what happens if the write uses searched queries in his content so often that it sounds unnatural in the context of the content??? It is then said to be “Keyword Stuffing.”

History

In the initial digital era of the 1990s to 2000, when Yahoo led the search engine, Keyword stuffing was a means of ranking high on SERP. However, with the advancement in algorithms, and especially after the Google, this technique becomes a major setback to websites.

From now onwards, Google penalizes, and de-indexes web content overloaded with keywords. And search engines label this approach as Black hat SEO. Therefore, we highly discourage using black hat tactics. In the long run, such methods cause immense loss to websites.

Definition

Google has published some spam policies that de-rank the content on SERP which also includes Keyword stuffing, Google defines it as:

“Piling up the web content with similar keywords without context or unnaturally to manipulate search engine ranking results”

Take an example to better understand it. Let’s say ‘automobile’ is our main phrase and the content produced against this keyword would be:

“Looking for information on automobiles? You have come to the right automobile place. Our automobile website offers automobiles for sale, automobile reviews, and automobile tips. Explore the latest and wide selection of automobiles with our automobile service today……………”

Here, it is clearly visible that the “automobile” has been used in excess without the need, producing dull and unnatural content.  

Keyword Stuffing Pitfalls

It has serious consequences. Below are listed some of the reasons to avoid it:

• It negatively impacts user experience because the content sounds inhuman.
• It is a negative SEO technique that will promptly de-rank the web content.
• Pages with overuse and repetition of key phrases will immediately be penalized if web crawlers notice keyword spamming.
• Moreover, search engines may permanently delete and de-index web pages.

Methods of Doing Keyword Stuffing

Here below, I am discussing some methods of keyword stuffing. All these techniques manipulate SERP page for the desired results. So, search engines label such approaches as black hats.

Let’s take a look of them one by one.

Visible and Invisible text

Using primary key phrases repeatedly in unnatural way in your content to engage the audience is called visible keyword stuffing. 

However, if such keywords are employed invisibly, such as matching the font color with the website, or using them within meta tags to hinder them from readers is called invisible keyword stuffing. It attracts the reader’s attention easily. 

Spamdexing

It is a comprehensive term that encompasses the techniques employed to maneuver SERP results. This tactic is also referred to as Web-Spam. It can be done using different approaches such as:

Article Spinning or content spinning

As the name suggests, it is the method of spinning or rewriting another’s piece of content using different key phrases and words with the aim of generating genuine and original work.

Cloaking

Delivering different pieces of content to readers and search engine spiders to attain a high rank in SERP without creating unique and authentic content. 

Doorway page

Another approach in spamdexing is to create low-value and low-quality web pages for certain key phrases to rank high in search results. It typically involves redirects and adds zero to a low value to the knowledge of the reader.

Metadata Stuffing

The HTML tags that provide insight into web page content and consist of relevant information are called meta tags. So, stuffing metadata means to add repetition of key phrases. Sometimes, SEO professionals flood metadata with such words that are not even related to the content.

Analyzing keyword density

The first and foremost way to identify stuffing is by analyzing keyword density. Here is the formula to identify repetition of primary or target key phrases in content. Also add LSI words in your blogs.

Keyword density = (total no. of times a keyword appears/total number of words in the text) *100. 

The recommended density is 1-2%. So, if the article is about a “healthy lifestyle”, this keyword should not be more than 20 times for a 1000-word article.

Strategies to avoid Keyword Stuffing

There are numerous ways to create top-notch content without overloading it with primary key phrases and targeted SEO words. Let’s explore some of these methods.

1. Put all your effort into producing well-researched and quality content for the audience. Not only will this set you apart, but it will also expand your vocabulary, eventually reducing the risk of spamdexing. 
2. Writing a reasonably long and detailed article is another effective way to get rid of repetitively used similar words. Long articles necessitate the inclusion of more information and scenarios, hence leading to the use of a greater variety of words and phrases. 
3. Incorporating synonyms also adds value to the content and helps to reduce the repetitive use of primary key phrases.  
4. Adding long-tail words into the web content resolves the issue because they are less competitive and target specific user queries, reducing the likelihood of consecutive repetition. 
5. Use the primary keyword naturally in the content. Also avoid forced insertion of the primary searched queries.  

Conclusion

Keyword spamming is no longer an SEO-friendly technique. Widely used search engine GOOGLE has updated its algorithm and strictly de-rank and penalizes such website which are using black hats’ SEO. 

It is always better to stay consistent with quality content rather than manipulating search results to rank higher which eventually falls you down. Producing genuine and authentic content while following standard rules will eventually pay you back and last longer. Here we have another blog on writing Google loving content.

Adapting ethical SEO techniques along with producing users’ friendly content is the way forward for sustainable growth and ranking high on Search Engine Results Pages (SERP).

LSI stands for Latent Semantic Indexing. Another related term for LSI is Latent Semantic Analysis (LSA). It is a mathematical computational Natural Language Program (NLP) designed to get various related terms of the main keyword for the searched piece of content. 

Latent Semantic Indexing are words and phrase which are related and secondary to the main keywords and search queries. Search engines get a clue from these keywords that this blog is to be ranked for a particular search query. Latent semantic words and phrases are used by Online Search Engines to understand the concept and context of content on a webpage. 

Example: Now, we try to understand this term with this example. Let’s say your searched keyword is ‘Skincare’. The related keywords that pop up in the drop-down list in search engines would be skin, beauty, glow, natural products, etc. These related keywords appearing after entering the main query on a search bar are called LSI (Latent Semantic Indexing) keywords.

Related terminologies

There are multiple terminologies closely linked to Latent Semantic Indexing which can be confusing for beginners when they start learning SEO. Let’s clear each one. 

Many people confuse LSI with synonyms. Although they are closed terms, they do not have the exact meaning. Synonyms are words with similar meanings; however, latent semantic words give an understanding of the context. For instance, a synonym for happiness would be joy, whereas pleasure, happy life and friends are latent semantic indexing words.

Long tail keywords are the long form of the main keyword. It might be any phrase or word that adds value, context, and depth, and also complies with the reader’s intent.  This long tail keyword gives a clear and in-depth picture of the content written 

Fat-headed keywords are general terminologies that help to bring traffic to the site. 

Advantages of LSI keywords

SEO experts highly recommend adding related and secondary phrases to a blog. They greatly increase search impressions, clicks and traffic. Here, I am briefly explaining the benefits of using these amazing keywords. 

Improved content ranking

Latent semantic words help to increase the relevance of content with various keywords. Different search queries have different parameters of ranking difficulty, competition and search volume. Mostly, a website gets more traffic from related keywords rather than from the main query. 

Diverse keyword usage

The use of multiple keywords that match the context of the content helps to attain SEO-optimized content. Use of mix-match of secondary keywords brings search impressions to your blog. They also suggest search engines to rank a website on different search queries.

User experience enhancement

People tend to understand certain issues when they are taught using examples and different scenarios. Therefore, it is better to use relevant phrases and optimize long-tail keywords that match the essence of the content. 

Transforming SEO using LSI

Search engines use latent semantic indexing  as a tool to understand the context of online content. Their web crawler scans the whole website, gathers web pages and sends them back to the data centers of search engines. Later on, advanced algorithms analyze keywords. So, search engines can suggest these pages for different queries. 

Crawling and indexing mechanisms of search engines help users accurately find articles related to their respective queries. Therefore, bloggers should use related words and phrases wisely to get more traffic.

A blogger or website owner requests Google to index web pages and blogs. Search Console is Google’s service for this purpose. Search Console provides insights into indexing, website technical issues, search queries, impressions of different keywords etc. Performance reports of the console usually suggest new keywords and in fact these keywords are LSI.

In the past, web content consisted of multiple keywords that resulted in idle content. Therefore, search engines’ algorithms rely on semantic indexing to effectively assess web content. Well-known Search Engine GOOGLE gave proven results that Latent Semantic words can effectively help to rank a web page on the search engine result page (SERP).  

In addition to LSI, Google also looks for other words and phrases which explain more details of the topic. For instance, if the article is about nature, commonly used keywords would be greenery, animals, humans, etc. But if there are clear and diverse words such as habitat, environment, creature, etc., it would easily grasp search engines’ attention to rank it for different keywords. These semantically latent keywords serve as a final touch to the writing canvas and make the content comprehensive. 

There are multiple ways in which Google uses advance algorithms like LSI Variation, Rank Brain for contextual understanding, and semantic search. Therefore, it is important to use high-context words and incorporate these words when writing SEO optimized content.

Best tools to find LSI

There are many tools that can easily find high-quality related and secondary words, queries and phrases. They can be incorporated into your SEO blogs to get organic traffic and SERP ranking. 

Multiple paid and free tools are available to find out high quality contextual words, phrase and search queries. In turn, these expressions can aid in devising a better SEO strategy for ranking blogs, articles, or web pages. Following is a list of paid and free LSI tools.

Sr. No.	Paid Tools	Free Tools
1	SEMrush	Google’s Search Suggestions:
2	Ahrefs	Keyword Shitter
3	MozPro	LSI Graph
4	SPYFu	Ubersuggest (free for the US market)
5	KYFinder	Answer the Public
6	LongTailPro	Keywordtool.io
7	CognitiveSEO	Wordstream free keyword tool
8	Serpstat	LSI keyword generator by SEO review tools
9	KeywordTool.io.pro	Soovle
10	BrightEdge	Keyword surfer
11	RavenYools	Google Trends
12	Marketmuse	Google related articles
13	SeroWorx	–
14	Keyword Discovery	–
15	AccRanker	–

Simple steps for using LSI in BLOG Writing

Now, I am discussing the simple steps to incorporate related words into a blog to boost SERP ranking. 

1. Initialize the blog writing with thorough research of the main keyword.
2. After selecting the title/main heading of the content, start looking for relevant keywords. Here, LSI tools will play a significant role in assisting which keyword/phrase should be incorporated into the blog to get maximum organic traffic to the web content. 
3. Use either paid or free LSI tools such as Google Keyword Planner or SEMrush, etc.
4. Master these tools to get maximum benefits of these tools that would aid in ranking the content on SERP. 
5. After this, jump into the writing step and use high-quality researched information with relevant LSI phrases that have been searched before. 
6. Remember, don’t overdo LSI keywords. It will negatively affect the content. Also, don’t force relevant keywords to be fitted into the content. Instead, write comprehensive, reader-friendly blog posts. 
7. Use LSI keywords in the headings and subheadings of the content. Try to embed LSI keywords in the initial 50% of the blog.  This will not only improve SERP ranking but also enhance the readability of the content. 
8. Add external or internal links to the website using LSI phrases. 
9. Add visuals and they make the content attention-grabbing. 
10. Last but not least, proofread, edit, and then publish it with regular monitoring of the content. It can be done through various tools such as Google Analytics.
    

Conclusion

LSI plays a significant role when it comes to SEO content writing. It helps Search Engines to understand the context of the content, however it is not solely responsible for ranking. Additionally, blogger should write an engaging blog and afterwards promote it.

The use of high-quality, researched, and comprehensive information with the balanced use of LSI keywords helps the SERP to rank content at better position in search results. Strategic use of Latent Semantic Analysis tools is an on-page SEO skill that helps to get genuine traffic to websites. That’s the whole story of Latent Semantic Indexing keywords.