Author: CascadeDigital

Do you Know how you can promote your blog. Why do content creators pursue Blogging? Off course to make money. Money comes from visitors. Visitors come from creating an engaging content and its promotion.

Therefore, creating an engaging content and promoting it is key to success of blogging. Content is what brings readers to your blog, and it’s what keeps them coming back. But it’s not enough to just create content; you need to know how to promote it, too. Here are some strategies for promoting your blogs so you can make more money.

Here we go – Promote Blog

Here I have covered practical and time tested strategies. Let’s read this article and check out my tips.

1. Create Engaging Content

Basic rule to promote and grow your blog is to create an engaging content. High earning bloggers publish engaging and interesting content.

Blogs should be relevant to the topic. Writer has to ensure to add value to his articles. Its language should be simple, plane and easy to read and understand. Make sure to use images, videos and other media to make your content more visually appealing.

Simple steps to write an engaging content

• Find the problem of users for which they are searching on YouTube, Google, Bing and Quora
• Do keyword research using any tool like Semrush and Uber Suggest related to your blog
• Analyze keywords to find relevant ones for your blog.
• Analyze your competition. Use keywords of low competition and high search volume.
• Outline your content and also make 3 to 4 variants, then filter your ideas to specific ones.
• Write your blog, optimize it for keywords, divide its content into introduction, body and conclusion, and add proper sub headings and bullets points. Write short paragraphs.

Start of your blog should be engaging. Here are some tips to write introduction:

• Introduction of article should be clear in expressing its purpose.
• Give a complete picture of your blog.
• Start your blog with question, an interesting fact, or a story.
• Use short paragraphs to start your blog.

If want to write engaging content, follow my blogs. I have published articles to help you to engage traffic on your words. Here is another article – how to write an engaging blog.

2. Use Social Media to promote your blog

Another way to promote blog is to harness the potential of Social Media. According to an accurate estimate, social media has almost 4.26 billion users. Whereas, 93% of this figure actively uses social media. Just imagine, if you use social media with right strategy then you can get million clicks on your content.

Hence, social media is a great way to promote your content. You can share links of your blog on Twitter, Facebook, Instagram and other social media sites. My following tips will help to use social media to reach a larger audience.

• Join Facebook groups related to niche of your blog. Share your content, answer queries of people, and ask them to share your posts. Now, it is hard to get organic audience from Facebook.
• Join Quora forums related to your topics, and actively engage with users. Quora is one of best social media sites to grab organic audience. You can brand your blog using Quora. Publish comprehensive answers containing examples, pictures, related links, videos, complete guidance to solve the problem.
• Pinterest is not just a social media app but it is a search engine just Google. The difference is of nature of content. Infographics, short videos and slide videos work at their best. Create a page of your blogging website on Pinterest. Design infographics and publish them as pins. Whereas, videos are published as idea pins. Group related pins in a single collection. Pins should be attractive, balanced in colour scheme and follow policies of Pinterest.
• LinkedIn is for professionals, entrepreneurs, writers, bloggers, trainers and business executives. Its algorithm supports personal accounts rather than business pages. To use advantage of LinkedIn is so simple. Just create your personal account, optimize your profile while following account of growing profile in your niche. Regularly share your insights in form of articles. Join groups of professionals and help them out, solve their queries.

I have shared my experience with Facebook, Pinterest, LinkedIn and Quora in points mentioned above. If you follow my tips, you can increase engagement with your content. Always remember: consistency is key to success

3. Utilize SEO to Optimize your Blog

Ultimate goal of a blogger is to rank his content in search engine result page (SERP). Page ranking depends on many factors like keywords, well-written content, use of images and videos, loading time of blog, page speed, back links, and domain authority etc.

SEO means search engine optimization. SEO refers to a set of techniques, which convince a search engine to index and rank a page. It comprises of on page and off page. On-page SEO comes up with optimizing blog. Whereas, off-page SEO covers all technical aspects of website like page speed, coding, responsiveness, designing, development etc.

If you have implemented all techniques of SEO, you can get more readers to your blog. Therefore, I am sharing some strategies for optimizing your site.

• Use keywords and phrases related to your topic in your blog posts. They help in ranking on SERP page.
• You can also use SEO plugins to optimize your content for search engines. Plugins save your much time. All in one SEO and Rank Math Pro are my recommendations. These plugins also perform off-page SEO.
• Use headings, short paragraphs, table of contents and connecting words in your post.
• Avoid keywords stuffing and use LSI keywords. Use concept of keywords proximity to reduce keyword density to optimum level.

4. Create Email Newsletters for Conversions

Email newsletters are a great way to promote your content. They keep readers engaged. Whenever, a blogger publishes new article, his user gets update via email.

It is better to automate lead generation and newsletter. I recommend Convert pro, Mail Chimp and Optin Monster plugins. You can now create and send out newsletters to your subscribers.

Use newsletter pop-ups to get email addresses from visitors. Add them in your list then command any newsletter service provider to automate email generation and sending.

Whenever a blogger goes with newsletter, he needs to devise any effective email marketing campaign. Here is our detailed article on this topic. How to create an effective email marketing campaign?

Here are some dos for newsletter:

• Make your newsletter concise but comprehensive.
• Also, add infographics to convey your message.
• Offer discounts and coupons to your readers and include offers in your newsletter. These offers might include web hosting, WordPress plugins, event related offers (Easter, Eid, Dewali), international days’ offers etc.
• Include links of your latest blog posts in the newsletters. It will encourage readers to check out your new content.
• Send newsletter email after a week or 2 weeks. Most frequent email newsletter usually annoy readers.

5. Leverage Influencers to Build your brand

Influencers can be a great way to get more eyes on your content. Influencers have great fan following on Facebook, Twitter, Tik Tok and Instagram.  With their help and shoot out campaigns, your content can get thousands of new fans within days.

Reach out to influencers in your niche and ask them to share your content with their followers. This will help you reach a larger audience. It will brand your content. It will also increase engagement.

Influencers are available in less budget. This option is often more cost effective than paid marketing on social media.

6. Participate in Podcasts and Interviews

Next strategy to promote your content is interviews and podcast. People usually watch interviews on Facebook and YouTube. Podcasts and interviews can be an effective way to promote your content.

You can reach out to podcast hosts and bloggers in your niche and ask them if you can be a guest on their show or blog. This method will give you a larger audience. You can build relationships with influencers in your field.

For this purpose, sign up to YouTube, then setup your own channel. Publish videos related to your blog. Never forget to add link of article in description of your video. Do this consistently. With passage of time, you will have unique presence and you will have your own fan following. YouTube channel is free with complete organic growth to build your brand.

7. Focus on Organic Growth

Organic growth is essential part of promoting content. No doubt, paid advertisement and sponsorship give fast growth. However, organic growth ensures long term branding.

• Publish your content consistently.
• Keep going and never stop

Last Words

These are just some strategies for promoting your blog. Make sure to use a combination of these strategies to maximize your reach and engagement. With the right strategy, you can create content that will be successful and engaging with your target audience.

In my articles, I provide useful tips and strategies of organic growth of your content. These strategies are based on my experiences and mistakes.

Current blog is about how to promote your content over the internet. You can also check out our article how you can make money when you have writing skills,

Never forget to bookmark Ideas Cascade. Also subscribe to our newsletter for further updates

In today’s digital age, social media is essential to marketing any business. Social media for business has numerous benefits, from connecting with potential customers to increasing brand awareness and boosting sales.

Social media platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn are powerful tools for connecting with customers, engaging with them, and ultimately driving more business. Here are some of the main benefits of using social media for business.

7 Benefits of Using Social Media for Business

1. Increased Brand Awareness

Social media is an ideal platform for businesses to raise awareness of their brand. A business’s social media channels provide an opportunity for customers to connect with the company, learn about its products and services, and share their experiences with others. This can help to increase brand recognition and trustworthiness, as customers can see that the company is active on social media and responding to customer feedback.

2. Reach a Wider Audience

Utilizing social media is a great way to reach a larger audience. By posting content to social media, businesses can reach a much wider audience than they would through traditional marketing channels. This is especially useful for businesses that are looking to target a specific demographic or geographic area.

3. Improved Customer Engagement

Social media provides businesses with an opportunity to engage with their customers in a more meaningful way. Businesses can use social media to post content that resonates with their customers and encourages them to engage with the business. This helps build relationships with customers, as they are more likely to trust and purchase from businesses with a personal connection.

4. Better Customer Service

Social media provides a platform for businesses to offer better customer service. Customers can reach out to businesses directly via social media, and businesses can respond quickly and effectively. This helps to build trust and loyalty among customers, as they know they can rely on the business to provide timely support.

5. Increased Website Traffic

By posting content on social media and engaging with customers, businesses can drive more traffic to their websites. This is especially useful for businesses that are looking to boost their website’s ranking in search engine results pages.

6. Gain Valuable Insights

Social media can provide businesses with valuable insights into their customers’ behavior and preferences. By analyzing customer feedback, businesses can gain a better understanding of their target audience and develop strategies to better meet their needs.

7. Cost-Effective Marketing

Compared to other forms of marketing, social media marketing is relatively inexpensive. Businesses can reach a wide audience without having to invest large amounts of money into advertising.

Bottom Line

Overall, social media provides businesses with an effective and cost-efficient way to reach their target audience, increase brand awareness, engage with customers, and drive more business. By leveraging the power of social media, businesses can unlock several benefits that can help them to grow and succeed.

If you are a business owner or digital marketer, you know how important it is to use SEO to drive traffic to your website. SEO (Search Engine Optimization) is a set of techniques used to increase website visibility and organic rankings in search engine results pages. It is one of the most effective ways to get more website visitors and increase leads and sales.

SEO is a long-term strategy and it takes time to start seeing results. It’s important to be consistent and to implement the necessary strategies and tactics to get your website seen.

Here are some effective ways to drive traffic to your website.

1. Research and choose relevant keywords.

• The first step to driving traffic to your website is to research and choose relevant keywords. You need to identify keywords related to your business and your target audience is searching for. You can use a keyword research tool like Google AdWords or Moz  Keyword Explorer to find the best keywords for your website.
• Once you have identified relevant keywords, you need to incorporate them into your website content. This includes using keywords in titles, headings, meta descriptions, and body copy.

2. Optimize your website for on-page SEO.

• On-page SEO refers to the optimization of individual web pages to rank higher and earn more relevant traffic in search engines. This involves optimizing your website’s content, structure, URL, and other elements to make it more search engine-friendly.
• Some of the most important on-page SEO factors include keyword optimization, meta tags, page titles, content quality, internal linking, and page load speed. You should also make sure your website is mobile-friendly and secure (HTTPS).

3. Build quality backlinks.

• Backlinks are links from other websites that lead to your website. They are one of the most important ranking factors in Google’s algorithm and can significantly improve your website’s rankings and visibility.
• To get high-quality backlinks, you need to focus on building relationships with influencers and other websites in your industry. You can also create and share great content on social media to attract more backlinks.

4. Focus on local SEO

• If you are a local business, you should focus on local SEO. This involves optimizing your website for local search terms and optimizing your website for local directories.
• You can create local business profiles on Google My Business and Bing Places for Business and make sure you include relevant local keywords in your website’s content. You should also list your business in local directories such as Yelp and Yellow Pages.

5. Track and measure your SEO efforts.

• The last step to driving traffic to your website is to track and measure your SEO efforts. You should use analytics tools like Google Analytics to track the performance of your website in search engine results pages.
• You should also use analytics tools to track the performance of your SEO campaigns and determine which strategies are working and which need to be improved. This will help you make data-driven decisions and optimize your SEO efforts for maximum results.

Conclusion

In conclusion, SEO is a powerful tool for driving traffic to your website. However, it is important to remember that SEO is a long-term strategy and it takes time to see results. You need to be consistent and implement the necessary strategies and tactics to get your website seen. By following the steps above, you can use SEO to drive more traffic to your website and increase leads and sales.

In today’s digital age, businesses must embrace digital marketing if they want to stay ahead of the competition and reach their target audience. Digital marketing is the use of digital channels such as websites, social media, search engines, email, and mobile applications to promote products and services. Using these channels, businesses can reach a wider audience and increase brand awareness, drive sales, and generate leads.

Estimated number of users of social media in January 2022 was 4.62 billion. January 2023 witnessed growth by 3%. Overall increase was 137 plus million. (Source: Smart insights)

Here are some of the benefits of digital marketing for businesses in 2024.

1. Reach a Wider Audience

Hence, businesses have wider audience in 2024 to reach. Using digital media, businesses have the ability to reach 4 billion humans. Potential customers are waiting for innovative solutions and products round the globe. Therefore, digital marketing is here to target cross-border potential customers. Hence, we can customer base for our products and services.

2. Cost-Effective

Digital marketing is also cost-effective than traditional marketing methods. Digital markers use different strategies such as SEO, content marketing, influencer marketing, affiliate marketing etc. Even a small business can hire a marketer under 100 dollars through Fiver and Upwork. This makes digital marketing a lucrative option for all businesses.

3. Measurable Results

Another benefit of digital marketing is that it provides businesses with measurable results. Using traditional marketing methods, it is difficult to measure the success of a campaign. Using CRMs and other tools, you can track the progress of your campaigns in real-time. And you can adjust your campaigns accordingly. Figures and numbers are necessary to target potential customers out of 4 billion internet users.

4. Increased Engagement

Digital marketing also allows businesses to interact with their customers effectively. Chatbots and WhatsApp automated replies keep users engaged when they visit a website. Social media helps to communicate with customers, get results polls and surveys. Hence, businesses can build relationships with their customers and foster brand loyalty.

5. Improved Brand Visibility

Digital marketing also allows businesses to improve their brand visibility. SEO, ads campaigns, posting and blogging builds your brand. SEO techniques and many other factors make sure that your website appears at the top of search engine results pages. This helps businesses to stand out from the competition and gain more visibility. Along with ranking, solid digital marketing strategies are needed.

6. Targeted Advertising

Digital marketing targets potential customers effectively. With digital ads, businesses can target their ads to an audience that is more likely to be interested in their products and services. This helps businesses to increase their ROI and make sure their advertising budget is being used effectively.

Potential customers are on LinkedIn, Facebook, Pinterest, Twitter and Quora. It depends on product market. So, optimize your marketing strategies accordingly.

Closing Comments

Digital marketing is an essential part of any business’s marketing strategy. With digital media, businesses can reach a wider audience, increase brand visibility, and track the success of their campaigns in real-time. It also allows businesses to engage with their customers effectively and to target their advertising more effectively. These are just some of the benefits that digital marketing can offer businesses of all sizes.

The year 2024 will come with new trends. So, grow your business as 2024 moves on.

The digital marketing landscape is changing rapidly, and businesses need to stay ahead of the curve in order to remain competitive. As the world moves towards a more tech-driven future, the trends of digital marketing in 2024 will be drastically different than what we are currently seeing. In 2024, digital marketing will be more focused on personalization, automation, and data-driven insights. Here is a look at the top trends of digital marketing in 2024.

1. Big Data

Big data is becoming increasingly important for digital marketing in 2024. Companies are leveraging data to gain better insights into their target audiences and to optimize their marketing strategies. Big data will allow companies to gain a better understanding of their customers’ buying habits and preferences, enabling them to tailor their campaigns and messaging to meet their customers’ needs.

2. Artificial Intelligence

Artificial intelligence (AI) is already being used in digital marketing, but it is likely to become even more popular in 2024. AI will allow companies to automate many of their marketing tasks, reducing the time it takes to complete tasks and helping to drive better results. AI can also be used to personalize customer experiences, making them more relevant and engaging.

3. Automation

Automation is another key trend that is likely to become more popular in 2024. Automation will enable companies to streamline their marketing processes, allowing them to save time and money on tasks such as lead generation, content creation, and email marketing. Automation will also help to ensure that campaigns are running smoothly and efficiently.

4. Influencer Marketing

Influencer marketing is a digital marketing trend that is growing in popularity, and it is likely to become even more prominent in 2024. Influencers are people with a large following who have the power to shape public opinion. Companies can leverage influencers to promote their products and services, increasing their reach and gaining valuable insights into their target audiences.

5. Social Media

Social media is an essential part of digital marketing in 2024. Companies will need to ensure that they have an active presence on popular social media platforms such as Facebook, Twitter, and Instagram. Social media is a great way to engage with customers and build relationships with them. Companies can also leverage social media to promote their products, run campaigns, and gain valuable insights into their target audiences.

6. Video

Video is becoming an increasingly important part of digital marketing in 2024. Companies are leveraging video to engage with customers and to communicate their message in a more effective way. Videos can be used to showcase products, explain concepts, and create a more personal connection with customers.

7. Voice Search

Voice search is expected to become more popular in 2024, as more people are using voice-enabled devices such as smart speakers and smartphones. Companies can use voice search to optimize their content and ensure that their content is easily discoverable by voice-enabled devices.

Last Words

These are just some of the trends of digital marketing in 2024 that businesses should be aware of. As the digital marketing landscape continues to evolve, businesses will need to stay ahead of the curve in order to remain competitive. By understanding the latest trends and leveraging the right technologies, companies can ensure that their digital marketing efforts are effective and successful.

YouTube is platform of Google. It is video uploading and sharing platform. In last YouTube rolled out video market on internet. Now, YouTube is the leading website for uploading videos, making money from your videos, selling your goods using video ads and many more.

However, an important feature is still missing, a handle for your YouTube channel just like as a Twitter handle for your Twitter account. We have received an email from YouTube for this feature. In this blog we are going to discuss this most important feature. So let’s go and cover some questions from the Creators.

What is YouTube Handle?

Email from YouTube says, they are rolling out a new feature / update in coming weeks. This update is YouTube handle. YouTube handle is a unique name available to the creators starting with @ just like Twitter handle. This handle will also be part of channel URL. For example, handle is @userabc then YouTube channel URL will be https://youtube.com/@userabc.

Here below there is the complete official guidance of YouTube.

When will YouTube Channel Handle be available?

This time Google is sending emails to the Creators and informing them of Handle. Handle will be available in creator studio in coming weeks. And YouTube will notify via email that your handle is available in creator studio. Most likely, YouTube will allot handle to the Creators from 14^th November, 2022 onwards.

How to select handle for your YouTube Channel?

You can select handle in Creator Studio. In coming 2 or 3 weeks handle selection will be enabled. If you already have customized URL, then YouTube will select it for you. But you can create your own handle. You can your handle from suggested ones.

Which channels are eligible for YouTube Handles?

There is no condition for handles. Handles will be available to all channels whether monetized or not. For custom URL, there was condition of minimum 100 subscribers. Now, customized URL has been ended. YouTube Handles are taking place of customized URLs.

How to create your own YouTube Handles?

Here are the Google guidelines for YouTube Handles:

1. Characters of handle will be 3 to 30.
2. Handle will be alphanumeric (alphabets and numbers).
3. Underscores (_), hyphens (-) and full stop (.) can be used.
4. Must be unique and not already used.
5. Handle is nor URL neither phone number.
6. Handle must follow community guidelines of YouTube.

Where can the YouTube Handles be used?

YouTube handles will be mentioned on shorts. People can tag channels or creators using handles. Handles will help to identify and find creators and they will appear in search results, comments and YouTube shorts tab.

Here, we are sharing two links to learn further about YouTube handles.

Closing thoughts

Currently, people cannot find creators easily on YouTube because creators have common names and also their channel names. It is much awaited feature to find creators and their channels. Even, viewers and subscribers cannot mention channels and creators in comments. So, for this purpose people have to paste link of channel in their comments.

Finally, YouTube is going to resolve this matter in coming weeks. So, wait for confirmation email from YouTube. Handles will help to keep present on YouTube in a unique way.

Stay tuned to our website. Ideas Cascade is always ready to help creators. Don’t forget to leave your comment here. Your support is fuel for us.